# Measure AI visibility: what AI answers say about the brand

Prove what your PR achieves in AI answers: run real prompts across AI providers, compare competitors, and see which outlets and articles the answers cite.

## From prompt setup to visibility signals.

Create prompt sets, run them across providers, then turn answers into structured PR metrics.

### Set up prompts

Define prompts by brand, market, product, campaign, topic, or competitor set.

### Run AI providers

Compare answers across ChatGPT, Gemini, Perplexity, Claude, Grok, and more.

### Analyze the answer

Extract mentions, citations, sentiment, source domains, and visibility metrics.

## Benchmark visibility against competitors.

Track where the brand appears, how it is described, and which competitors win visibility across the questions the audience asks.

### Share of Voice

Compare how often each brand appears across prompts and providers.

### Visibility trends

Follow changes over time by topic, market, provider, or campaign.

### Sentiment

Compare how the brand is perceived against competitors by topic, market, or provider.

## Understand how AI describes the brand.

Use AI summaries and real chat answers to spot positive, negative, and incomplete narratives.

### AI summary

See the condensed perception of the brand across models, markets, and topics.

### Positive and negative chats

Open concrete answers to see what LLMs say well or critically about the brand.

### Competitor summaries

Read the same summary for every competitor you track, and see where their story lands better than yours.

## Find the sources that shape AI answers.

See which articles, domains, and owned pages get cited. Use gap scores to spot where competitors have source advantages and where new coverage could move visibility.

### Cited sources

Identify the articles, domains, and owned pages that AI engines use as evidence.

### Source gaps

Find prompts where competitors are cited and the brand is missing.

### Opportunity score

Prioritize topics, outlets, and source types that could improve visibility.

### Query fanout

See the web searches a model ran to answer the prompt, grouped and counted.

## Run the same question across the AI landscape.

Monitor the providers the stakeholders use and compare how each one frames the brand.

- ChatGPT
- Gemini
- Perplexity
- Claude
- Grok
- Mistral
- Google AI Mode
- Google AI Overviews
- Microsoft Copilot

## Features

- [Media Monitoring](/en/media-monitoring.md)
- [AI Visibility](/en/ai-visibility.md)
- [Reporting](/en/reporting.md)
- [API & MCP](/en/api-mcp.md)
- [Integrations](/en/integrations.md)

## Resources

- [Pricing](/en/pricing.md)
- [Help Center](/en/help/getting-started.md)
- [Documentation](/en/docs.md)
- [Start the free trial](https://app.aclipp.com/signup)