# PR software for agencies: 12 tools by area of work Agency PR software and media monitoring compared on what decides the purchase: client separation, client access and white labelling, volume and overage, AI visibility, and which vendors publish a price. No two client briefs are alike. You adapt flexibly to your clients and handle very different packages of work for them, for example: - media monitoring and press reviews - media outreach and pitching - press releases and newsrooms - the monthly report on coverage - competitor benchmarking - the brand's visibility in ChatGPT and other AI assistants So you need to find your own PR tool, sometimes several. Which one fits depends on the services you offer. The right tool covers those services for every client. You then do not have to rebuild the process for each brief. These criteria help you choose: 1. Covers the services you sell 2. Saves work day to day 3. Separates clients cleanly 4. Predictable costs as your client list grows 5. Data location and GDPR 6. Quick setup for new client projects 7. Usable for new-business pitches too Then our [comparison of PR software for corporate communications](/en/blog/pr-software-for-corporate-communications) suits you better. It is sorted by the jobs of an in-house communications team. ## The 12 tools at a glance | Tool | Best for | Client separation | Client access | Volume unit | Published price | HQ · hosting | | ---------------------------------- | ----------------------------------------- | -------------------------------------- | ---------------------------------------- | ------------------------------------ | ----------------------------------- | ---------------------------------------------- | | CoverageBook | A consistent coverage book per campaign | Unlimited reports and projects | Folder link, no login | 100 to 2,000 clips/month | From $99/month | UK · USA | | Releasd | Branded reports, AI influence of coverage | Unlimited brands (report identity) | Link and branded PDF | 500 URLs/month | Core from £299/month | UK · not published | | aclipp | Monitoring and client report in one | Project per client: 1, 5 or 15 by plan | White-label report as PDF or live link | 100, 400 or 1,000 clippings/month | From €99/month, billed annually | Germany · EU | | Prezly | Client newsrooms | 10 or 20 sites | White label from Agency Standard | 10,000 or 20,000 contacts | Agency Essential €300/month annual | Belgium · EU | | Muck Rack | Journalist relationships and pitching | Not published | Not published | Not published | Custom pricing | USA · USA | | Prowly (now Semrush AI PR Toolkit) | Press work with fixed quotas | Brand grouping on Business | Report add-on; white-label scope unclear | None on Base, 3,000 mentions on Pro | Base USD 149/month, billed annually | Poland, part of Semrush (USA) · not published | | myconvento | DACH contacts and distribution | Not stated on current product page | Not published | Not published | Custom pricing | Germany · Germany | | blinq | Pitching plus AI visibility, small teams | Projects: 15, 250 or 1,000 by plan | Link export | 15 projects, 25 prompts (Freelancer) | Freelancer €59/month annual | Germany · not published | | Meltwater | Multi-market monitoring and intelligence | Agency plan; mechanism not published | Own branding, automated delivery | Not published | Custom pricing | Netherlands · EU, AI features partly USA | | CisionOne | Cision and PR Newswire ecosystem | Team Workspaces | Your branding in PDF and HTML | Not published | Custom pricing | USA · UK and EU | | Onclusive | Managed monitoring and press reviews | Not published | Managed service or self-service | Not published | Custom pricing | US-owned · not published | | Agility PR Solutions | Service-heavy monitoring per client | Tags by client, campaign or project | User-specific dashboards | Not published | Custom pricing | Canada, part of Innodata (USA) · not published | _Headquarters and hosting according to each vendor's legal notice, privacy policy or subprocessor list, checked 10 November 2026. Even with EU hosting, some vendors run AI features through services in the USA._ The table shows the key points for all twelve tools. _Prices and sources checked 9 November 2026._ Six of the twelve publish a price you can read without a sales call; the others quote individually. Want to pass tool costs on to clients? Then start with the six tools that publish a price. ## The client report puts your PR work in the right light The client report shows what your work achieved. Reporting tools differ mainly in where the coverage comes from. That decides how much work each report takes. With CoverageBook and Releasd, you add the coverage yourself. You then need monitoring on top. With aclipp, it comes straight from the built-in monitoring. **CoverageBook** is a pure reporting tool and starts at $99 per month for 100 clips, with no annual contract. Each URL, image or media file counts as one clip. If you need more, you can upgrade at any time and pay only the difference. A shareable folder link shows every report in a folder without a login. So set up one folder per client. **Releasd** starts at £299 per month for 500 online and social URLs; print and broadcast do not count toward the limit. Reports and brands are unlimited. A brand in Releasd is only a report's look, though, not a separation of client data. So ask how the data is kept apart. If you already have monitoring or only want to build reports, CoverageBook or Releasd can be the cheaper choice. **aclipp**, our own product, combines monitoring and reporting. Each client is its own project. Coverage comes from global online monitoring across more than 150 million sources in any language. Print is available for Germany, Austria and Switzerland. Other countries are available on request. You can import coverage from other monitoring providers. From that come dashboards and white-label reports as PDF or live link. New client projects and analyses for new-business pitches are set up quickly because the AI suggests searches and countries. PR Analytics starts at €99 per month, with unlimited internal users on the same email domain. For several clients there are plans with 5 and 15 projects, and from 16 clients the Enterprise plan. More on the [agency page](/en/agencies). ## If you send press releases for clients, you need a tool for journalists and distribution If you send press releases and pitch journalists for clients, you need a dedicated tool. Two questions decide: does the tool know the journalists in your clients' markets? And how does a mailing come across to the journalists who receive it? With Prezly Agency Essential, mailings go out from a Prezly address. Sending from your own domain and white labelling start with Agency Standard (€450 per month). With Prowly, it is unclear whether the white-label add-on covers the PR toolkit. Muck Rack publishes nothing on this. **Prezly** combines a newsroom with contact management. Agency plans start at €300 per month billed annually, with ten newsrooms and up to 10,000 contacts. **Muck Rack** fits if your value lies in journalist relationships. The journalist database and pitching are at its core. Prices are on request. Settle in the quote whether there are client workspaces, guest access or imports of external coverage. **Prowly**, now Semrush AI PR Toolkit, publishes prices and quotas. It starts at USD 149 per month billed annually, with monitoring from the Pro plan. **myconvento** is a DACH option for distribution lists and contact management across several clients. Prices are on request. **blinq** fits small DACH teams that want to combine pitching with AI visibility. It starts at €59 per month billed annually. **aclipp** is currently testing press distribution with its first customers. From December 2026, it will be available to all customers. aclipp will then help you write press releases and find the right outlets and journalists. You then send individual pitches, with all information in one place. ## AI visibility shows you how ChatGPT and co. talk about your clients AI visibility is a growth topic right now and rounds off your portfolio. It is complex and touches many parts of a company, such as marketing, SEO and product. At its core, though, it is a communications task, which makes it a good fit for a PR agency. It shows you more than whether coverage of your clients reaches the answers of ChatGPT, Gemini or Perplexity. You also see how those answers talk about them: which attributes they assign and what image emerges. You can influence that image with your press work. And you see how your work affects visibility and image in the answers. AI answers vary by assistant, country and phrasing of the question. So measure regularly and across several assistants. Compare the trend over several weeks rather than single runs. Four tools in this comparison measure AI visibility: - **Releasd** Influence (from £469 per month) starts from the coverage in the report and shows how it influences AI answers. - **Muck Rack** AI Visibility (add-on, price on request) shows which journalists and outlets shape the answers. - **blinq** (from €59 per month) includes questions to AI assistants in every plan. - **aclipp** AI Visibility (from €49 per month) compares your client with its competitors and shows the cited sources, in the same workspace as the coverage. Our analysis of [earned media and AI visibility](/en/blog/earned-media-ai-visibility-chatgpt) shows which coverage AI assistants actually cite. ## For large international clients there are the big suites, at prices on request The big suites fit if you serve large international clients and need monitoring across many markets or as a managed service. In return, prices are on request and contract terms are long. Meltwater states a minimum term of 12 months and a standard term of 36 months. If you do not cancel 60 days before the end, the contract renews automatically. If a client brief ends earlier, you keep paying. So settle the term with every vendor in writing. - **Meltwater** has a dedicated Agency plan with white-label reports and automated delivery to clients. - **CisionOne** separates clients through Team Workspaces and carries your branding in PDF and HTML reports. - **Onclusive** comes as a managed service or a self-service platform. - **Agility PR Solutions** organises searches and content by client, campaign or project. Our guides to [Meltwater pricing](/en/blog/meltwater-pricing) and [Cision pricing](/en/blog/cision-pricing) cover what is known about their costs. ## Press reviews with full texts need licences, and your client should pay for them Analysing articles is one thing. If you send your clients a press review with full texts, you need the right licences. So advise your clients on this too. Our article on [multilingual media monitoring](/en/blog/multilingual-media-monitoring-europe) explains the rules in Germany, Austria and Switzerland. In Germany, the client signs the press review licence contract with PMG directly anyway. For other suppliers, the picture is mixed. Where possible, the client should carry the licence costs. Licence costs can quickly become a significant cost factor. And you cannot influence them. If they run through the client's own contract, your monthly fee clearly shows what your PR work costs. Landau Media, Argus Data Insights, OBSERVER, pressrelations and PMG Presse-Monitor sell monitoring, licensed press reviews and analysis. **PMG Presse-Monitor** publishes tariffs per recipient group, with press reviews from €50 per month. **Landau Media** delivers reports in your clients' corporate design and has compact packages for agencies. Check whether your reporting tool can take in coverage from these suppliers, by import or interface. ## Settle these questions in writing before you compare prices For many tools, the costs that really matter to an agency are not on the pricing page. Ask for them in writing before you compare totals: - What does an additional client cost: project, users, client access? - What happens when a campaign brings more coverage? - How long does the contract run, and what happens when a client brief ends? - How is client data kept separate? - Where is the data hosted, and who else processes it? - Can the tool take in coverage from other sources? For Muck Rack, Meltwater, myconvento and Agility, we did not find the answers on public pages. There you only get them in the quote. ## Your services decide the shortlist | Your situation | Sensible shortlist | | --------------------------------------------------------------- | -------------------------------------------- | | You want to show your work in the client report | CoverageBook, Releasd, aclipp | | You offer AI visibility as an extra service | Releasd Influence, Muck Rack, blinq, aclipp | | As much as possible in one tool, little manual work per client | aclipp, Meltwater, CisionOne | | Mailings should go out from your own domain | Prezly Agency Standard or above | | Journalist relationships are the product | Muck Rack | | You want published quotas and predictable cost | Prowly (now Semrush AI PR Toolkit), blinq | | DACH contacts and distribution for several clients | myconvento | | Large international clients with monitoring across many markets | Meltwater, CisionOne, Onclusive | | Licensed German press reviews are in scope | PMG Presse-Monitor (outside this comparison) | ## Frequently asked questions ### Which media monitoring solution is best for a PR agency? It depends on whether you need to find coverage yourself or only report on it. Meltwater, CisionOne and Onclusive offer monitoring across many markets, Onclusive also as a managed service. CoverageBook and Releasd are pure reporting tools for coverage from other sources. aclipp combines monitoring and reporting for several clients in one tool, with PR Analytics from €99 per month. More in our [media monitoring tools comparison](/en/blog/best-media-monitoring-tools). ### Which agency PR tools publish a price? Six of twelve: CoverageBook from $99 per month, Releasd from £299 per month, aclipp PR Analytics from €99 per month, Prezly Agency Essential at €300 per month, Prowly (now Semrush AI PR Toolkit) from USD 149 per month and blinq from €59 per month. For aclipp, Prezly, Prowly and blinq, prices apply with annual billing. Muck Rack, myconvento, Meltwater, CisionOne, Onclusive and Agility PR Solutions quote individually. ### Which tool keeps your clients' data separate? It depends on the mechanism. aclipp uses one project per client. Prezly sells ten or twenty sites per agency plan. CisionOne separates information through Team Workspaces, and Agility tags content by client. Releasd and CoverageBook organise reports by brands or projects but describe no separation of client data. So ask them. ### When do you get white labelling? It depends on what you mean. aclipp, Releasd, CisionOne and Meltwater offer reports in your own branding. Mailings from your own domain come with Prezly only from Agency Standard (€450 per month billed annually). With Prowly, it is unclear whether Semrush's white-label add-on covers the PR toolkit. ### What happens when a campaign brings more coverage than planned? Three of the twelve publish a rule. At CoverageBook, you can upgrade for the rest of the month or year and pay the difference. At Releasd, the annual plan credits all 6,000 URLs on day one, so a strong month draws on the annual quota. At Prowly, 10,000 extra mentions cost USD 19 per month. For the rest, the answer is in the quote. ### How does an agency measure a client's AI visibility from earned media? You regularly ask several AI assistants the questions your client's audience asks. Then you record whether your client is named, next to which competitors and with which sources. Among the tools here, Releasd Influence (from £469 per month), Muck Rack's AI Visibility add-on, blinq (from €59 per month) and aclipp AI Visibility (from €49 per month) measure this. Results vary by assistant and phrasing. So compare over several weeks rather than from a single run. ### Which PR software for agencies comes from Germany or Europe? From Germany come aclipp (hosted in the EU), myconvento (hosted in Germany) and blinq (hosting not published). From the rest of Europe come Prezly from Belgium, hosted in the EU, and CoverageBook and Releasd from the UK. Headquarters and hosting are not the same, though: CoverageBook is based in the UK and hosts in the USA. The table above shows both for all twelve tools. ### Which agency PR tools can you try without a sales call? Five of the twelve: aclipp (7 days), CoverageBook (30 days, no credit card), Prezly (14 days, no credit card), and Prowly and blinq (7 days each). Releasd and myconvento only offer a trial after a demo. Muck Rack, Meltwater, CisionOne, Onclusive and Agility only offer demos. ### What do additional users cost? It varies a lot. At aclipp, internal users on your email domain are unlimited; external users may cost extra. Prowly charges USD 20 per additional user per month. CoverageBook includes 5 to 150 users depending on the plan. Prezly's agency plans include 3 or 5 users, blinq 1, 5 or 10. For the rest, the price of additional users is only in the quote. ## Disclosure aclipp is one of the providers compared. We aim to be as neutral as possible: details on other providers come from their own pages, and we say where another tool is the better fit. The order is not a ranking. Sources checked on 9 November 2026.