# Owned media

See how AI answers cite your own websites and which pages they use

**Owned media** shows how AI answers use your own websites: how often they cite them, which pages they cite, and how that compares with your competitors' websites. It also holds the [Website Audit](/help/ai-visibility/website-audit).

Open a project and go to **AI Visibility > Owned media**. The page follows the date range, model and prompt filters at the top, like the other AI Visibility pages.

## Before you start

The page needs to know which websites are yours. It uses the domains of the project's main brand, which you set under [**Competitors**](/help/projects/competitors) or with **Edit tracking configuration** on the page itself. A project can have several domains, for example a corporate site, a newsroom and a product site.

Domains match exactly: `example.com` does not include `blog.example.com`. Add each subdomain you want counted.

## The key figures

- **Answers citing you**: the share of AI answers in the period that cite at least one page on your domains.
- **Citations of your pages**: all citations of your domains. One answer can cite several of your pages.
- **Cited, not named**: the share of answers citing your website that never mention your brand by name. The AI uses your content without crediting you. Lower is better.
- **Pages cited**: the number of different pages on your domains that answers cited.
- **Prompts citing you**: how many of your prompts had at least one answer citing your domains.
- **Website audit**: the readiness score of your latest audit. Open it for the full report.

Each figure is compared with the preceding period of the same length.

## Charts and tables

**Answers citing your site** shows the trend over time. Next to it, switch between **AI models**, to see which assistants cite you most, and **Competitors**, to compare your cited share with your competitors' websites. Competitors appear once their domains are added.

**Gaining citations** and **Losing citations** list up to ten pages whose citation count changed most compared with the previous period. Switch between the absolute and percentage change. Pages cited for the first time are marked **New**.

**Your cited pages** lists every cited page on your domains with its citation count and page type. Open a page to see the answers and prompts that cite it, or export the list as a file.

## What it does not show

The figures count citations in AI answers, not visits. A page that is cited often is not necessarily a page that gets traffic from AI assistants.

## Related

- [Website Audit](/help/ai-visibility/website-audit)
- [Project competitors](/help/projects/competitors)
- [URL and domain types](/help/ai-visibility/source-types)
- [Metrics](/help/ai-visibility/metrics)