Metrics

AI Visibility turns AI answers into structured metrics so you can compare them across prompts, providers, and competitors.

Core metrics#

Mentions#

A mention is counted when your brand, a product, a person, or a competitor appears in the AI answer. Mentions show whether you are visible at all for the questions that matter.

Position#

Position describes where a brand appears in the answer: early, late, in a list, as a recommendation, or only in passing.

Citations#

A citation is a source the provider uses or surfaces for the answer. It can be a URL, domain, article, product page, help article, or external source.

Citations help you understand:

• which sources shape AI answers,
• whether your owned pages are cited,
• whether earned media appears in answers,
• which domains are stronger for competitors.

Share of voice#

Share of voice shows how often your brand appears compared with competitors. It helps you see which brands are most present across a prompt set.

Gap Score#

Gap Score highlights where your brand has an opportunity to improve. It compares your visibility and source presence with competitors around a prompt or topic.

A high gap can indicate that:

• competitors are mentioned more often,
• competitor-owned or earned sources are cited more often,
• your brand has too little relevant source material for the topic,
• key messages are missing from the sources AI assistants use.

Use Gap Score as a prioritization signal for PR, content, owned pages, media relations, and messaging work.