PR agency AI visibility index for DACH

Name: PR agency AI visibility index for DACH
Creator: aclipp
License: Free to use with attribution and a link to this page.

Which PR agencies do ChatGPT, Gemini and other AI services mention in Germany, Austria and Switzerland?

AI answers analysed: 7,797
different names mentioned: 2,234
distinct prompts: 96
AI services covered: 6

Country rankings

Share of national answers mentioning each agency

1fischerAppelt (opens in a new tab)36.7%
2Edelman (opens in a new tab)30.0%
3MSL (opens in a new tab)17.8%
4Golin Ketchum (opens in a new tab)16.6%
5Serviceplan Group (opens in a new tab)15.6%
6Schwartz PR (opens in a new tab)15.1%
7PER Connect (opens in a new tab)14.3%
8FGS Global (opens in a new tab)12.5%
9Weber Shandwick (opens in a new tab)11.5%
10Achtung! (opens in a new tab)11.4%

Leaders by specialism

Share of answers mentioning the agency for each topic

Disciplines

Industries

Company types

City leaders

Share of city-specific answers mentioning the agency

1BETTERTRUST (opens in a new tab)Mentioned in 160 answers66%
2Mashup Communications (opens in a new tab)Mentioned in 99 answers41%
3PIABO (opens in a new tab)Mentioned in 95 answers39%
4Fullstop PR (opens in a new tab)Mentioned in 72 answers30%
5BISS PR (opens in a new tab)Mentioned in 67 answers27%

Revenue and AI visibility

Fee-income rank compared with national AI rank

Agency	Revenue rank	AI rank
fischerAppelt (opens in a new tab)	1	1
Serviceplan Content Group	2	5
Edelman Deutschland (opens in a new tab)	3	2
MSL Group Germany (opens in a new tab)	4	3
Ketchum Germany	5	4
Weber Shandwick Deutschland (opens in a new tab)	6	9
Faktor 3 (opens in a new tab)	7	15
ifok (opens in a new tab)	8	71

Sources: PRJ-Pfeffer-Ranking 2026 (revenue) and aclipp AI Visibility Index, September 2026 (AI rank)

Sources cited by AI
Share of AI answers that cite a page on the domain as a source

Leaders by AI service

Top 10 per AI service and market

Share of this AI service’s answers about the selected country that mention the agency.

ChatGPT
Claude
1. 1fischerAppelt (opens in a new tab)23%
2. 2Golin Ketchum (opens in a new tab)22%
3. 3Edelman (opens in a new tab)18%
4. 4TEAM LEWIS (opens in a new tab)18%
5. 5Serviceplan Group (opens in a new tab)14%
6. 6Weber Shandwick (opens in a new tab)14%
7. 7PER Connect (opens in a new tab)14%
8. 8additiv. PR (opens in a new tab)13%
9. 9Engel & Zimmermann (opens in a new tab)13%
10. 10MTG Mind The Gap13%
Gemini
Google AI Mode
Mistral
1. 1PER Connect (opens in a new tab)27%
2. 24iMEDIA (opens in a new tab)26%
3. 3VOCATO public relations20%
4. 4DCF Verlag (opens in a new tab)17%
5. 5additiv. PR (opens in a new tab)15%
6. 6consense communications (opens in a new tab)14%
7. 7Claneo GmbH (opens in a new tab)11%
8. 8RUESS GROUP (opens in a new tab)11%
9. 9TEAM LEWIS (opens in a new tab)10%
10. 10PRLab (opens in a new tab)10%

By agency size

Top 10 by employee count · DACH visibility

1Kontx Kommunikation (opens in a new tab)8.42 %
2Reiter (opens in a new tab)3.94 %
3Brandenstein Communications (opens in a new tab)3.8 %
4Bernet Relations (opens in a new tab)3.58 %
5communication matters (opens in a new tab)3.16 %
6Communicators (opens in a new tab)2.8 %
7UNIQUE relations (opens in a new tab)2.5 %
8PauaKommunikation (opens in a new tab)1.77 %
9Les Tailleurs Communication (opens in a new tab)1.63 %
10C-Matrix Communications (opens in a new tab)1.59 %

Search all 1,535 agencies

AI visibility of all recorded agencies.

Rank	Agency	Visibility	Answers

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Cite and share

For articles, presentations and LinkedIn. Please credit aclipp and link to the index.

Source: aclipp, PR Agency AI Visibility Index, September 2026.

https://aclipp.com/en/pr-agencies/ai-visibility-index

Download graphics

Top 10 · PNG · 1200 × 1200 px

GermanyDownload PNG

AustriaDownload PNG

SwitzerlandDownload PNG

DACHDownload PNG

The index will be published monthly

Status: wave 1, collected from 6 to 22 September 2026. Next update on 1 November 2026, then monthly on the first of each month.

Methodology and limits

Collection

From 6 to 22 September 2026 we asked 96 questions every day: 41 about Germany, 26 about Austria and 29 about Switzerland. We queried ChatGPT, Claude, Gemini, Mistral, Google AI Mode and Google AI Overview, each located in the country in question. Google AI Overview appeared on only one measurement day and so barely affects the figures. We ran the collection with aclipp AI Visibility.

Questions

60 questions without a city make up the national rankings: general recommendations, disciplines such as crisis or public affairs, industries and company sizes, and one question in English. 36 questions refer to twelve cities. All other questions were asked in German. Question sets differ by country and are not yet fully standardized. All 96 prompts from this edition are available to download below in their original wording. From November we measure with a revised prompt set and the providers ChatGPT, Gemini and Claude. Wave 1 values (six providers, 96 prompts) are therefore not directly comparable with later months.

Data

7,797 analysed answers, 4,875 of them in the national rankings and 2,922 for the city questions.

Analysis

A language model read the agencies named in each answer, only what appears verbatim in the text. We merged spelling variants and successor brands, such as Burson and BCW. Directories, associations, media and rankings do not count as agencies. We checked a sample by hand against the original answers.

Metrics

Visibility is the share of answers that name an agency. The DACH value is the mean of the three country values. Topic and city values are based on the roughly 80 to 250 answers to a single question.

Limits

AI answers depend on wording, location and day. Other questions would produce other results. The question sets are not yet fully standardized, which limits comparisons across countries. On comparability with later months, see “Questions”. Visibility says nothing about an agency's quality, size or client satisfaction. The answers contain 2,234 different names. The searchable index covers the 1,535 agencies we track with name and website, 839 of which were named at least once. Agencies not named in any country question share the last rank. The index is based on the wave 1 study data and is cleaned continuously: agency names are merged and entries without a PR focus are removed. Ranks and values may therefore differ from the figures in the press releases. The study data is available in the press area.

Download the prompts we used

The question set for this first edition is not yet fully calibrated or standardized. We are publishing the original questions so readers can see what the survey is based on. From November a revised prompt set applies, see “Questions”.

Download all 96 original prompts (TXT)

About aclipp

aclipp helps PR teams measure their media presence and AI visibility. This index was created with aclipp AI Visibility.

Learn more about aclipp