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PR agency AI visibility index for DACH

Which PR agencies do ChatGPT, Gemini and other AI services mention in Germany, Austria and Switzerland?

Edition
AI answers analysed
16,234
distinct prompts
238
AI services covered
4

Country rankings

Share of national answers mentioning each agency

  1. 1Team Farner (opens in a new tab)23.5%
  2. 2Martschin & Partner (opens in a new tab)18.3%
  3. 3ikp (opens in a new tab)17.2%
  4. 4Brand Affairs (opens in a new tab)15.5%
  5. 5Grayling (opens in a new tab)9.8%
  6. 6open up (opens in a new tab)9.7%
  7. 7fischerAppelt (opens in a new tab)9.5%
  8. 8Golin Ketchum (opens in a new tab)9.1%
  9. 9Edelman (opens in a new tab)8.9%
  10. 10Himmelhoch (opens in a new tab)8.6%

Source: aclipp, AI Visibility Index of PR Agencies in DACH, October 2026 (October 1 – 31, 2026)

Leaders by specialism

Share of answers mentioning the agency for each topic

Disciplines

Industries

Company types

Source: aclipp, AI Visibility Index of PR Agencies in DACH, October 2026 (October 1 – 31, 2026)

City leaders

Share of city-specific answers mentioning the agency

  1. 1BETTERTRUST (opens in a new tab)Mentioned in 131 answers97%
  2. 2PIABO (opens in a new tab)Mentioned in 109 answers81%
  3. 3BISS PR (opens in a new tab)Mentioned in 86 answers64%
  4. 4Fullstop PR (opens in a new tab)Mentioned in 79 answers59%
  5. 5getpress (opens in a new tab)Mentioned in 70 answers52%

Source: aclipp, AI Visibility Index of PR Agencies in DACH, October 2026 (October 1 – 31, 2026)

Revenue and AI visibility

Fee-income rank compared with national AI rank

AgencyRevenue rankAI rankDifference
fischerAppelt (opens in a new tab)11
Serviceplan Content Group27
Edelman Deutschland (opens in a new tab)32
MSL Group Germany (opens in a new tab)411
Ketchum Germany516
Weber Shandwick Deutschland (opens in a new tab)631
Faktor 3 (opens in a new tab)745
ifok (opens in a new tab)866

Sources: PRJ-Pfeffer-Ranking 2026 (revenue) and aclipp AI Visibility Index, October 2026 (AI rank)

Sources cited by AI

Share of AI answers that cite a page on the domain as a source

  1. google.com

    Other

    Share of answers: 15.5%
    7,692Citations

  2. martschin.com

    Agency website

    Share of answers: 11.2%
    2,147Citations

  3. ikp.at

    Agency website

    Share of answers: 11.0%
    2,394Citations

  4. aclipp.com

    Other

    Share of answers: 10.1%
    1,860Citations

  5. brandaffairs.ch

    Agency website

    Share of answers: 9.0%
    1,629Citations

  6. farner.ch

    Agency website

    Share of answers: 7.1%
    1,321Citations

  7. sortlist.de

    Directory

    Share of answers: 6.6%
    1,176Citations

  8. open-up.ch

    Agency website

    Share of answers: 5.9%
    1,006Citations

  9. feedbax.de

    Directory

    Share of answers: 5.3%
    903Citations

  10. pantarhei.ch

    Other

    Share of answers: 4.7%
    767Citations
1–10 of 100 sources
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Source: aclipp, AI Visibility Index of PR Agencies in DACH, October 2026 (October 1 – 31, 2026)

Risers and fallers

Visibility compared with September 2026, in percentage points. Only indicative, as the method changed.

  1. Brand Affairs (opens in a new tab)+8.94 ▲11
  2. Panta Rhei PR (opens in a new tab)+6.411 ▲57
  3. Martschin & Partner (opens in a new tab)+6.22 ▲4
  4. SPREAD PR (opens in a new tab)+5.615 ▲189
  5. open up (opens in a new tab)+5.46 ▲18
  6. All about you – Public Relations (opens in a new tab)+5.418 ▲350
  7. BETTERTRUST (opens in a new tab)+4.314 ▲57
  8. Sister Act (opens in a new tab)+3.725 ▲132
  9. Contcept (opens in a new tab)+3.212 ▲19
  10. VIBE Vienna (opens in a new tab)+2.836 ▲130
  11. Oseon (opens in a new tab)-354 ▼36
  12. MSL (opens in a new tab)-3.130 ▼17
  13. FleishmanHillard (opens in a new tab)-3.1107 ▼82
  14. GlobalCom (opens in a new tab)-3.3283 ▼248
  15. Weber Shandwick (opens in a new tab)-3.946 ▼32
  16. additiv. PR (opens in a new tab)-4.278 ▼61
  17. Burson (opens in a new tab)-4.529 ▼19
  18. Edelman (opens in a new tab)-4.69 ▼5
  19. TEAM LEWIS (opens in a new tab)-4.661 ▼49
  20. Golin Ketchum (opens in a new tab)-6.38 ▼5

Leaders by AI service

Top 10 per AI service and market

Share of each AI service’s answers that mention the agency.

By agency size

Top 10 by employee count · DACH visibility

  1. 1Martschin & Partner (opens in a new tab)18.3 %
  2. 2SPREAD PR (opens in a new tab)6.1 %
  3. 3Kontx Kommunikation (opens in a new tab)6 %
  4. 4Kral & Glanzer (opens in a new tab)5.4 %
  5. 5Brandenstein Communications (opens in a new tab)4.6 %
  6. 6SISTER ACT Public Relations & Communications (opens in a new tab)4.5 %
  7. 7UNIQUE relations (opens in a new tab)4.1 %
  8. 8Communicators (opens in a new tab)3.7 %
  9. 9Bernet Relations (opens in a new tab)3.6 %
  10. 10WeArePepper (opens in a new tab)3.3 %

Search all 1,545 agencies

Every agency we track, including those not mentioned in this edition. Services, locations and team are in the agency directory.

RankTrendAgencyVisibilityAnswers

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Cite and share

For articles, presentations and LinkedIn. Please credit aclipp and link to the index.

Citation
Source: aclipp, PR Agency AI Visibility Index, October 2026.
Link
aclipp.com/en/pr-agencies/ai-visibility-index
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Top 10 · DACH
Winners and losersDownload PNG
Winners and losers · DACH

Editions and changes

  1. October 2026Latest

    New method: four AI services (ChatGPT, Gemini, Google AI Mode and Copilot), equally weighted, with a new question set per country.

    October 1 – 31, 2026 · 16,234 answers · 4 AI services

  2. September 2026

    First edition

    September 6 – 22, 2026 · 7,797 answers · 6 AI services

Methodology and limits

Data collection

From October 1, 2026 to October 31, 2026 we asked 238 questions every day: 86 about Germany, 72 about Austria and 80 about Switzerland. We asked ChatGPT, Gemini, Google AI Mode and Microsoft Copilot, each located in the country in question. Data was collected with aclipp AI Visibility.

Questions

Questions without a city make up the country rankings: general recommendations, disciplines such as crisis or public affairs, industries, and company size and stage. The city questions cover 31 cities and make up the city rankings. The question set has the same structure in all three countries and stays the same from month to month as long as the method does not change.

Data

16,234 answers analysed, 12,037 of them in the country rankings and 4,197 for the city questions.

Analysis

We detect agencies automatically by their name and the spelling variants we maintain for each one. Agency names that are also everyday words are checked separately. Brands of one company are combined, for example Burson and BCW or Farner and Team Farner. Directories, associations, media and rankings do not count as agencies.

Metrics

Visibility is the share of answers that name an agency. Each of the four AI services counts equally. The DACH value is the mean of the three country values. Position is the order in which an agency is named in an answer.

Comparison

The index is published monthly with the same method. Risers and fallers show the change against the previous month. Questions and AI services changed compared with wave 1 from September 2026, so the comparison with wave 1 is only indicative.

Limitations

AI answers depend on wording, location and day. Other questions would give other results. Copilot often answers with local business listings and ratings, so it names smaller agencies in the capitals more often. Visibility says nothing about an agency's quality, size or client satisfaction.

Download the prompts we used

Every question of this edition in its original wording, grouped by country and by country and city questions.

Download all 238 original prompts (TXT)

About aclipp

aclipp is the European PR analytics platform for media monitoring, AI visibility and reporting. Communications teams and PR agencies use it to see where their stories appear in media and AI answers, and what their work achieves. Built in Germany and used by more than 100 agencies and companies.

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