PR agency AI visibility index for DACH

Name: PR agency AI visibility index for DACH
Creator: aclipp
License: Free to use with attribution and a link to this page.

Which PR agencies do ChatGPT, Gemini and other AI services mention in Germany, Austria and Switzerland?

AI answers analysed: 7,797
agencies mentioned: 2,234
distinct prompts: 96
AI services covered: 6

Country rankings

Share of national answers mentioning each agency

1fischerAppelt (opens in a new tab)36.7%
2Edelman (opens in a new tab)30.0%
3MSL (opens in a new tab)17.8%
4Golin Ketchum (opens in a new tab)16.6%
5Serviceplan Group (opens in a new tab)15.6%
6Schwartz PR (opens in a new tab)15.1%
7PER Connect (opens in a new tab)14.3%
8FGS Global (opens in a new tab)12.5%
9Weber Shandwick (opens in a new tab)11.5%
10Achtung! (opens in a new tab)11.4%

Leaders by specialism

Share of answers mentioning the agency for each topic

Disciplines

Industries

Company types

City leaders

Share of city-specific answers mentioning the agency

1BETTERTRUST (opens in a new tab)Mentioned in 160 answers66%
2Mashup Communications (opens in a new tab)Mentioned in 99 answers41%
3PIABO (opens in a new tab)Mentioned in 95 answers39%
4Fullstop PR (opens in a new tab)Mentioned in 72 answers30%
5BISS PR (opens in a new tab)Mentioned in 67 answers27%

Revenue and AI visibility

Fee-income rank compared with national AI rank

Agency	Revenue rank	AI rank
fischerAppelt (opens in a new tab)	1	1
Serviceplan Content Group	2	5
Edelman Deutschland (opens in a new tab)	3	2
MSL Group Germany (opens in a new tab)	4	3
Ketchum Germany	5	4
Weber Shandwick Deutschland (opens in a new tab)	6	9
Faktor 3 (opens in a new tab)	7	15
ifok (opens in a new tab)	8	71

Sources: PRJ-Pfeffer-Ranking 2026 (revenue) and aclipp AI Visibility Index, September 2026 (AI rank)

Sources cited by AI
Share of AI answers that cite a page on the domain as a source

Leaders by AI service

Top 3 per AI service · Share of national answers

ChatGPT
Claude
Gemini
Google AI Mode
Mistral
1. 1PER Connect (opens in a new tab)27%
2. 24iMEDIA (opens in a new tab)26%
3. 3VOCATO public relations20%

By agency size

Top 10 by employee count · DACH visibility

1Kontx Kommunikation (opens in a new tab)8.42 %
2Reiter (opens in a new tab)3.94 %
3Brandenstein Communications (opens in a new tab)3.8 %
4Bernet Relations (opens in a new tab)3.58 %
5communication matters (opens in a new tab)3.16 %
6Communicators (opens in a new tab)2.8 %
7UNIQUE relations (opens in a new tab)2.5 %
8PauaKommunikation (opens in a new tab)1.77 %
9Les Tailleurs Communication (opens in a new tab)1.63 %
10C-Matrix Communications (opens in a new tab)1.59 %

Search all 1,535 agencies

AI visibility of all recorded agencies.

Rank	Agency	Visibility	Answers

Loading dataset…

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Cite and share

For articles, presentations and LinkedIn. Please credit aclipp and link to the index.

Source: aclipp, PR Agency AI Visibility Index, September 2026.

https://aclipp.com/en/pr-agencies/ki-sichtbarkeitsindex

Download graphics

Top 10 · PNG · 1200 × 1200 px

GermanyDownload PNG

AustriaDownload PNG

SwitzerlandDownload PNG

DACHDownload PNG

The index will be published monthly

The September 2026 edition starts our monthly survey of PR agencies’ AI visibility across Germany, Austria and Switzerland. For the next edition, we will standardize the question set further and publish the prompts we use. We will continue refining that standardization to make results more comparable over time.

Methodology and limits

Collection

From 6 to 22 September 2026 we asked 96 questions every day: 41 about Germany, 26 about Austria and 29 about Switzerland. We queried ChatGPT, Claude, Gemini, Mistral, Google AI Mode and Google AI Overview, each located in the country in question. Google AI Overview appeared on only one measurement day and so barely affects the figures. We ran the collection with aclipp AI Visibility.

Questions

60 questions without a city make up the national rankings: general recommendations, disciplines such as crisis or public affairs, industries and company sizes, and one question in English. 36 questions refer to twelve cities. All other questions were asked in German. Question sets differ by country and are not yet fully standardized. All 96 prompts from this edition are available to download below in their original wording. For the next survey, we will revise the set to align topics and wording more closely across countries.

Data

7,797 analysed answers, 4,875 of them in the national rankings and 2,922 for the city questions.

Analysis

A language model read the agencies named in each answer, only what appears verbatim in the text. We merged spelling variants and successor brands, such as Burson and BCW. Directories, associations, media and rankings do not count as agencies. We checked a sample by hand against the original answers.

Metrics

Visibility is the share of answers that name an agency. The DACH value is the mean of the three country values. Topic and city values are based on the roughly 80 to 250 answers to a single question.

Limits

AI answers depend on wording, location and day. Other questions would produce other results. The question sets are not yet fully standardized, which limits comparisons across countries. Comparisons with future editions will also be limited while we continue developing the question set. Changes in rank may then reflect changes to the questions as well as changes in AI answers. Visibility says nothing about an agency's quality, size or client satisfaction. The dataset covers the 1,535 agencies aclipp tracks by name and website. Agencies not named in any country question share the last rank.

Download the prompts we used

The question set for this first edition is not yet fully calibrated or standardized. We are publishing the original questions so readers can see what the survey is based on. For future editions, we will align topics and wording and continue improving the set. Until then, comparisons between countries and editions remain limited.

Download all 96 original prompts (TXT)

About aclipp

aclipp helps PR teams measure their media presence and AI visibility. This index was created with aclipp AI Visibility.

Learn more about aclipp