Knowledge
Agility PR Solutions Alternatives 2026: PR Platforms Compared
Compare Agility PR Solutions alternatives by media database, monitoring channels, reporting output, AI visibility, and which vendors publish a price.
Sascha Kirstein
Blog
Knowledge
Mynewsdesk Alternatives 2026: PR and Newsroom Tools Compared
Compare Mynewsdesk alternatives by distribution reach, newsroom features, monitoring channels per country, reporting depth, and published pricing.
Sascha Kirstein
Knowledge
Onclusive Alternatives 2026: Media Intelligence Platforms Compared
Compare Onclusive alternatives by channel coverage, managed service, press review licensing, AI visibility, and what each one publishes about price.
Sascha Kirstein
Knowledge
pressrelations Alternatives 2026: DACH Media Intelligence Compared
Compare pressrelations alternatives by channel coverage, analyst service, press review licensing, AI answer tracking, and what each one publishes about price.
Sascha Kirstein
Knowledge
What is AVE? Advertising Value Equivalency explained
How AVE is calculated, why measurement standards reject it as proof of value or ROI, and how to report an advertising-equivalent estimate honestly.
Sascha Kirstein
Knowledge
What is AI visibility? Metrics, sources, and measurement
A practical definition of AI visibility, the metrics behind it, and the limits communications teams should state in every report.
Sascha Kirstein
Knowledge
Brandwatch Alternatives 2026: Compared for PR Teams
Compare Brandwatch alternatives by channel coverage, earned media reporting, DACH press rights, AI visibility, and current pricing.
Sascha Kirstein
Knowledge
GEO vs. SEO: What's the difference?
Where Generative Engine Optimization and search engine optimization overlap, where they differ, and why most organizations need both.
Sascha Kirstein
Knowledge
How do AI answers find and cite sources?
How query fan-out, retrieval, grounding, source selection, and citations work, and why an AI answer has no single stable ranking.
Sascha Kirstein
Knowledge
Key message pull-through: Definition, origins, and calculation
How PR teams measure whether their key messages appear in media coverage, and what the metric cannot prove.
Sascha Kirstein
Knowledge
Sentiment analysis in PR: Definition, formulas, and limits
How to distinguish overall media tone from brand sentiment, calculate transparent scores, and validate automated classification.
Sascha Kirstein
Knowledge
Share of Voice in PR: Definition, formula, and examples
How to calculate media and AI Share of Voice, choose the right denominator, and avoid mistaking relative presence for impact.
Sascha Kirstein
Knowledge
What is GEO? Generative Engine Optimization explained
A practical definition of GEO, where the term comes from, how it works, and what AI visibility can and cannot prove.
Sascha Kirstein
Knowledge
Prowly Alternatives 2026: Where to Go After the Semrush Move
Prowly now points to the Semrush AI PR Toolkit. Compare the alternatives by media database, monitoring limits, reporting, and published pricing.
Sascha Kirstein
Knowledge
Muck Rack Alternatives 2026: PR Platforms Compared
Compare Muck Rack alternatives by media database, add-on channels, what sits behind the top tier, and what the modules actually cost.
Sascha Kirstein
Knowledge
aclipp Pricing Explained: PR Analytics, AI Visibility, and Enterprise
A clear guide to aclipp’s two products, how they work together, when to buy them separately, and which custom and social-impact discounts are available.
Sascha Kirstein
Knowledge
Prezly Alternatives 2026: Newsroom and PR Tools Compared
Compare Prezly alternatives by newsroom features, seat and contact limits, what monitoring costs, reporting, and current pricing.
Sascha Kirstein
Knowledge
UNICEPTA Alternatives 2026: DACH Media Intelligence Compared
Compare UNICEPTA alternatives by channel coverage, managed service, analysis depth, press review rights, and pricing transparency.
Sascha Kirstein
Knowledge
Releasd Alternatives 2026: PR Reporting Tools Compared
Compare Releasd alternatives by where coverage comes from, reporting depth, seats and URL limits, AI visibility, and current pricing.
Sascha Kirstein
Knowledge
Best Cision Alternatives 2026
Find the right alternative for PR measurement, media monitoring, journalist outreach, or distribution.
Sascha Kirstein
Knowledge
Earned media and AI visibility: which coverage gets cited?
What citation research shows about the sources behind AI answers, why the headline number needs a careful reading, and how to connect coverage to measured visibility.
Sascha Kirstein
Knowledge
PR KPIs 2026: How to measure outputs, outcomes, and impact
A practical guide to PR metrics across media outputs, audience response, organizational impact, and AI visibility.
Sascha Kirstein
Knowledge
Best AI Visibility Tools for PR Teams 2026
Nine GEO tools compared by provider coverage, source analysis, PR context, and real entry cost.
Sascha Kirstein
Knowledge
Best Meltwater Alternatives 2026
Eight alternatives compared, from PR reporting and regional monitoring to enterprise social listening.
Sascha Kirstein
Knowledge
Best Otterly.AI Alternatives in 2026
Compare Otterly.AI and its alternatives by provider coverage, analytics, reporting, workflows, and current pricing.
Sascha Kirstein
Knowledge
Best Peec AI Alternatives in 2026
Compare Peec AI and its alternatives by provider coverage, analytics, reporting, workflows, and current pricing.
Sascha Kirstein
Knowledge
Best Meltwater GenAI Lens Alternatives for PR Teams in 2026
Which alternative fits when you need AI visibility, with or without a full media intelligence suite?
Sascha Kirstein
Knowledge
Best PR Tools and PR Software 2026
A broad comparison of tools for monitoring, outreach, reporting, distribution, and AI visibility.
Sascha Kirstein
Knowledge
CoverageBook Alternatives 2026: Best PR Reporting Tools Compared
Compare the best CoverageBook alternatives for flexible reports, monitoring, analytics, and different PR workflows.
Sascha Kirstein
Knowledge
Best Media Monitoring Tools 2026
Twelve tools compared by channels, analysis, reporting, and current pricing.
Sascha Kirstein
Insights
How to Turn Business Goals into Communication Success
Putting the Pieces Together
Alina Fiebiger
Insights
How B2B Companies Communicate on Social Media
Almost 800 communicators were surveyed about their approach. The results are fascinating and summarized here.
Sarah Amler
Knowledge
Our Updates in March
You don't want to miss these updates. We have developed some really cool new features and further improved aclipp!
Sarah Amler
Insights
What's Awaiting PR: The Most Important Trends in B2B PR
How is the PR industry, especially in the B2B sector, changing? What trends should you not miss?
Sarah Amler
Insights
How is AI Changing the Day-to-Day of PR?
AI-based software is already significantly transforming the PR industry today. But where are the greatest potentials for PR hidden?
Sarah Amler
Insights
Brands to Invest More in Content Creation and Workflows in 2023
How can brands better prepare for the future given the increasing demand for high-quality content from customers?
Sarah Amler
Insights
The Latest Trends in the Newspaper Industry
Despite the growing importance of online media in PR, many PR professionals still rely on print. What are the trends here?
Sarah Amler
Insights
Does ChatGPT Write Better Texts than PR Managers?
Users are looking for meaningful applications for ChatGPT. The technology has already found its way into many PR agencies.
Sarah Amler
Knowledge
How Can You Measure the Value of Social Media Coverage?
How can you evaluate the performance of social media clippings across platforms and channels? We provide expert tips!
Sarah Amler
Knowledge
When Does a PR Reporting Tool Make Sense?
PR reporting tools undoubtedly offer numerous advantages and many helpful functions. But when is their use really worthwhile?
Sarah Amler
Knowledge
Are KPIs in the PR Sector Really Meaningful?
Uwe shared his views on trends with great potential and how to measure PR work results effectively.
Uwe Mommert
Knowledge
Finally, Combined Print and Digital Reach for Daily Newspapers
The lines between print and online communication are increasingly blurring. This results in many changes for communication!
Sarah Amler
Knowledge
How Do PR Professionals Create Clipping Reports?
What tools are used, how much do clients pay for a report, and many more insights from over 1,000 PR professionals.
Sarah Amler
Knowledge
How Efficient Is Your PR Work?
Which KPIs Can Best Measure the Success of Your PR Work and Optimize It Based on Data?
Sarah Amler
Knowledge
How to Create the Perfect PR Report
What does a perfect PR report look like? How do you effectively showcase the value of your PR work? We have summarized the top tips.
Sarah Amler
Knowledge
How Valuable is PR Work?
A question that often arises in the context of PR reporting. We answered it for you with industry experts.
Sarah Amler
Knowledge
The 5 Most Important PR Reports to Improve Your ROI!
What are the different PR reports? What exactly should you pay attention to? We've summarized all the important points for you.
Samantha Ruf
Knowledge
Why Should You Create a PR Report?
Creating clipping reports is not fun and doesn't really add value. Why are they still a game changer for you?
Sarah Amler
Insights
What Makes a Good Media Center?
What really matters? & which is actually the BEST Media Center in Germany?
Sarah Amler
Insights
How Will the PR Industry Change?
There are numerous new trends, formats & platforms that are changing PR work. What should you pay attention to in order to stay competitive?
Sarah Amler
Insights
Our Learnings from 11 Years of Social Media Market Research
What can you learn from the insights of the longest social media market study in the DACH region? How to make social media PR successful?
Sarah Amler
Company
Bachelor Thesis at aclipp
What experiences did I gather in my first weeks of startup life? What's it like to write a bachelor thesis at aclipp?
Sarah Amler
Insights
Germany, Austria, Switzerland: The Same PR for Everyone - Or Not?
In two market studies with Observer and Landau Media, we examined the PR industry in the DACH region. Where are the differences?
Lennart Stadtfeld
Company
Happy Birthday, aclipp!
aclipp is already one year old on May 15! What has happened since the founding? What's planned for the next few months?
Sarah Amler
Insights
Has Corona Changed the PR World?
Which PR campaigns worked well during the lockdown? Why is solidarity rewarded in a crisis?
Lennart Stadtfeld
Insights
How Digital Are PR Agencies?
Despite many negative effects, the lockdown had positive sides regarding digitalization, especially in the PR industry.
Lennart Stadtfeld
Case Studies
How Krauts PR Revolutionized Their Reporting
Krauts saved significant time and boosted agency performance by 15% with aclipp.
Sarah Amler
Insights
How to Execute Successful Influencer PR Correctly
With increasing media usage, the influence of influencers on the population also rises. How can influencer PR be successful?
Marie-Christine Schindler
Insights
Social Listening for Your PR
Learn how to integrate social listening with Mention into your PR work.
Sarah Amler
Insights
The End of PR Agencies?
We are currently experiencing a massive upheaval. Therefore, the solutions must be highly individualized. What does this mean for agencies?
Raphael Rahn
Company
The First Big Team Event After COVID-19
It's been more than 1.5 years since our last team event in Vienna. This year, everything was completely different...
Raphael Buchberger
Insights
This is How Content Marketing Works on LinkedIn
Is there a golden formula for LinkedIn? Our guest author Uwe von Grafenstein went on a quest to find out.
Uwe von Grafenstein
Insights
How to Effectively Use Google Alerts for Your PR Work
Use Google Alerts for your PR work and stay up-to-date. Learn how to set up and optimize Google Alerts to never miss important mentions of your clients and leverage emerging trends.
Sarah Amler
Insights
Using Mention Correctly
Learn what Mention and social listening are and how to use them perfectly for your PR work.
Sarah Amler
Company
We Did It: Our First Investor!
Our first investor is on board! 🎉 Where do we go from here? What do we have planned for the coming months?
Sarah Amler
Insights
What Makes PR Professionals Successful?
What qualities must PR professionals possess to be successful in the digital age?
Thomas Dillmann
Insights
Why a CEO Doesn't Need to Be Active on Social Media
More and more CEOs are trying to build successful social media presences. Marie-Christine explains why this can backfire.
Marie-Christine Schindler