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AI Visibility

Owned media

See how AI answers cite your own websites and which pages they use

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Owned media shows how AI answers use your own websites: how often they cite them, which pages they cite, and how that compares with your competitors' websites. It also holds the Website Audit.

Open a project and go to AI Visibility > Owned media. The page follows the date range, model and prompt filters at the top, like the other AI Visibility pages.

Before you start#

The page needs to know which websites are yours. It uses the domains of the project's main brand, which you set under Competitors or with Edit tracking configuration on the page itself. A project can have several domains, for example a corporate site, a newsroom and a product site.

Domains match exactly: example.com does not include blog.example.com. Add each subdomain you want counted.

The key figures#

  • Answers citing you: the share of AI answers in the period that cite at least one page on your domains.
  • Citations of your pages: all citations of your domains. One answer can cite several of your pages.
  • Cited, not named: the share of answers citing your website that never mention your brand by name. The AI uses your content without crediting you. Lower is better.
  • Pages cited: the number of different pages on your domains that answers cited.
  • Prompts citing you: how many of your prompts had at least one answer citing your domains.
  • Website audit: the readiness score of your latest audit. Open it for the full report.

Each figure is compared with the preceding period of the same length.

Charts and tables#

Answers citing your site shows the trend over time. Next to it, switch between AI models, to see which assistants cite you most, and Competitors, to compare your cited share with your competitors' websites. Competitors appear once their domains are added.

Gaining citations and Losing citations list up to ten pages whose citation count changed most compared with the previous period. Switch between the absolute and percentage change. Pages cited for the first time are marked New.

Your cited pages lists every cited page on your domains with its citation count and page type. Open a page to see the answers and prompts that cite it, or export the list as a file.

What it does not show#

The figures count citations in AI answers, not visits. A page that is cited often is not necessarily a page that gets traffic from AI assistants.

Related#