Media Value

Media Value estimates what equivalent advertising exposure would cost on a given channel. It provides a monetary reporting proxy for comparing coverage across platforms. It does not measure communication impact or ROI.

How It Works#

aclipp estimates Media Value from the channel type and the available channel metrics. Depending on the channel, these can include views, reach, downloads, opens, engagement, monthly unique visitors, or a print outlet's full-page price.

The coefficients are aclipp product assumptions, not industry standards. The result is a rough advertising-equivalent estimate, not an exact valuation. For general print processing, aclipp uses the outlet's full-page price. Some integrations supply their own value or use a page fraction in their fallback calculation.

Important Notes#

• You can always override the value. If you have more accurate data, such as a value from a media monitoring provider or the publication's rate card, edit the Media Value field directly.
• Values use the project currency. Media values are displayed using the currency configured for the project: EUR, USD, GBP, or CHF.

When is it calculated?#

Media Value is estimated automatically when a clipping is processed. If a value is already provided, for example by Observer or Landau Media, aclipp keeps that value instead of replacing it with an estimate.

For the difference between an advertising-equivalent estimate, communication value, and ROI, read What is AVE?.