the brand dashboard in aclipp

In addition to your account dashboard and the numerous options of an individual dashboard, you can also access brand dashboards in aclipp.


We provide you with a standard dashboard for each of your brands managed in aclipp. This allows you to analyze the performance of PR for this brand even better. In addition, you can share the dashboard with all those responsible for this brand.


For this purpose, familiar and additional analyses are available on the dashboard. Of course you can still access

  1. the distribution of tags
  2. the development of the number of clippings over time
  3. the number of clippings per channel

can be accessed. In addition, two more charts are available to you:

  1. Cross-channel reach
  2. Cross-channel media value

Brand-Dashboard in aclipp-0.png
What do these two metrics tell you exactly?

Cross-channel reach

Here, a potential reach defined by aclipp is used for each channel and totaled across channels. We use the following values for the three standard channels print, online and social media:

  1. Print: Print circulation
  2. Online: Unique visitors
  3. Social media: Followers

Cross-channel media value

By default, aclipp provides a cross-channel media value. You can activate this for all channels, if you want to use it. Values from our database are automatically provided for the print and online channels.


If this metric is activated and has been filled with values by you or by aclipp, you can access this cross-channel evaluation in the dashboard.