Media Monitoring

Channels

Media types supported by aclipp and the metrics tracked for each

A channel is the type of media where coverage appears. Each clipping is assigned to exactly one channel, which determines the metrics available for that clipping and its outlet.

Supported channels#

Online#

Websites, blogs, and news portals.

Outlet metrics: monthly visitors
Clipping metrics: unique visitors, media value

Print#

Newspapers, magazines, and journals.

Outlet metrics: print run, reach, page price
Clipping metrics: media value

YouTube#

Video content on YouTube (videos and Shorts).

Outlet metrics: subscribers
Clipping metrics: views, likes, comments, media value

Instagram#

Posts, Reels, and Stories.

Outlet metrics: followers
Clipping metrics: views, likes, comments, media value

TikTok#

Short-form video content.

Outlet metrics: followers
Clipping metrics: views, likes, comments, media value

Twitter/X#

Tweets and threads.

Outlet metrics: followers
Clipping metrics: views, likes, comments, media value

Facebook#

Posts and articles.

Outlet metrics: followers
Clipping metrics: views, likes, comments, media value

LinkedIn#

Professional network posts.

Outlet metrics: followers
Clipping metrics: likes, comments, media value

Pinterest#

Pins and boards.

Outlet metrics: followers
Clipping metrics: likes, comments, media value

Snapchat#

Snaps and Stories.

Outlet metrics: followers
Clipping metrics: views, likes, comments, media value

Twitch#

Live streams and VODs.

Outlet metrics: followers
Clipping metrics: views, media value

TV#

Television broadcasts.

Outlet metrics: viewers
Clipping metrics: reach, media value

Podcast#

Audio episodes.

Outlet metrics: monthly listeners
Clipping metrics: downloads, media value

Email newsletters.

Outlet metrics: subscribers
Clipping metrics: opens, media value

Every channel supports media value. aclipp estimates it from the best available channel data. For print clippings, it uses the publication's page price together with the clipping's page share; imported media values are preserved. You can always enter or override a value manually.