How to Demonstrate the Value of Your Impressive PR Work
4 Steps to Your Perfect PR Report
- Strategic Relevance: PR reports as the foundation for data-driven decisions and strategic communication.
- Challenges in Current Practices: Time-consuming manual creation and low client acceptance of existing reports.
- Four Steps to Success: Define requirements, gather clippings, create the report, adjust goals and actions.
- Efficiency through Automation: Create customized reports in less than 4 minutes with tools like aclipp.
- Increased Client Retention: Transparency and solid data strengthen client relationships and secure long-term PR budgets.
The aclipp whitepaper provides detailed insights into creating PR reports and illustrates how PR managers can demonstrate the value of their work to clients through data-driven and well-structured reports. The insights are based on surveys and interviews with over 1,000 PR experts from the DACH region.
Key Points from the Whitepaper
1. Importance of PR Reports
PR reports allow managers to showcase the value of their work at a glance, make informed decisions, and monitor communication goals. They are particularly useful in budget discussions and for adjusting strategies.
2. Challenges in Current Practices
The majority of PR managers create reports manually using tools like PowerPoint, Excel, or Word, which is time-consuming. More than 50% of companies do not receive regular reports, often due to low demand or dissatisfaction with existing reports.
3. Requirements for the Perfect PR Report
To create a tailored report, requirements like target audience, objectives, and relevant KPIs should be defined. A clear, visually appealing structure and the inclusion of highlight clippings are crucial.
4. Efficiency through Automation
Tools like aclipp enable automatic collection and analysis of clippings, integration of relevant KPIs, and quick report generation. The report generator significantly reduces workload, creating customized, data-driven PR reports within minutes.
