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February 3, 2026

Observer Integration

Observer Integration
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aclipp Team
Product Team

We are continuing our mission to make Aclipp the central hub for all your PR data. Today, we’re excited to roll out our integration with Observer, a leading provider of media intelligence and monitoring services.

By connecting Observer to Aclipp, you can now seamlessly manage your traditional media presence alongside your digital mentions, providing a truly holistic view of your communication impact.

What’s new?

  1. Direct Observer Sync Stop wasting time with manual file uploads. Your Observer clippings now sync directly into Aclipp, keeping your project dashboard up to date automatically.
  2. Comprehensive DACH Coverage Leverage Observer’s specialized strength in the DACH region (especially Austria). Ensure that local print, radio, and TV mentions are captured and accounted for in your global reporting.
  3. Smart Clipping Management Observer data is automatically formatted to fit your Aclipp workflow. Every mention is ready for immediate sentiment analysis, tagging, and inclusion in your custom reports.
  4. All-in-One Media Analysis Compare your Observer-sourced editorial data with your other digital channels. This unified perspective makes it easier than ever to calculate the total ROI of your PR campaigns.
Observer Integration | aclipp