AI Visibility / GEO
URL and domain types
Understand how cited sources are classified in AI Visibility
View as MarkdownAI Visibility classifies every cited source at two levels:
- The domain type describes the kind of website, such as an editorial publication, a company website, or a community.
- The URL type describes the specific page, such as an article, product page, or comparison.
The two classifications are independent. One corporate domain can contain product pages, how-to guides, articles, and other page types.
Domain types#
| Type | What it includes |
|---|---|
| Owned domain | A domain configured for your tracked brand. This project-specific label takes priority in grouped views. |
| Competitor | A domain configured for a tracked competitor. This project-specific label also takes priority. |
| Editorial | News outlets, magazines, trade publications, and other editorial or journalistic sites. |
| Corporate | Company-owned websites for brands, products, services, or organizations. |
| Reference | Encyclopedias, dictionaries, directories, review aggregators, archives, and similar knowledge resources. |
| Institutional | Government, education, public-sector, and international institution websites. |
| User-generated | Communities, forums, social networks, Q&A sites, and publishing platforms driven by user contributions. |
| Other | Sites that do not fit another category or cannot be classified confidently. |
Owned domain and Competitor are overlays based on the brands configured in your project. A domain still has an underlying website classification, but the project-specific overlay is what appears in the grouped Domain types panel.
URL types#
| Type | What it includes |
|---|---|
| Article | News stories, editorial pieces, blog posts, and other article-format pages. |
| How-to | Guides, tutorials, instructions, recipes, and other pages that explain how to do something. |
| Product page | Pages centered on a specific product, service, plan, or store item. |
| Comparison | Pages that directly compare products, brands, services, or alternatives. |
| Listicle | Curated or ranked list pages, such as “10 best” or “Top 5” articles. |
| Discussion | Forum threads, community conversations, comments, and Q&A pages. |
| Other | Homepages, landing pages, general pages, or pages that cannot be classified confidently. |
How classification works#
aclipp uses strong signals from the domain, URL structure, and page title, then uses AI when those signals are not enough. Classification is best-effort, so ambiguous sources can appear as Other.
How to read the grouped panels#
The URL types and Domain types panels are weighted by citations, not by the number of unique URLs or domains. If the same URL is cited ten times, it contributes ten citations to its URL type and ten citations to its domain type.
The Share column divides a type's citations by all citations included in the selected date range and filters. In the Domain types panel, citations from all pages on a domain are grouped under that domain's type.