This privacy policy applies to the aclipp marketing website (our public site and related pages such as contact, blog, and pricing). Personal data processed when you use the aclipp web application (SaaS) as a customer or user under a contract with us is described in Section 3 of our Terms of Service.
According to Art. 4 No. 1 of Regulation (EU) 2016/679, i.e., the General Data Protection Regulation (hereinafter "GDPR"), "processing" refers to any operation or set of operations such as the collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction of personal data, whether by automated means or not.
This privacy policy is intended to inform you particularly about the type, scope, purpose, duration, and legal basis for the processing of such data on the marketing website either under our own control or in conjunction with others. Additionally, we inform you about third-party components we use to optimize our website and improve the user experience, which may result in these third parties also processing data they collect and control.
The party responsible for this website (the "controller") under data protection law is:
| Field | Details |
|---|---|
| Company | aclipp GmbH |
| Address | Schäfereistraße 13, 03130 Spremberg |
| info@aclipp.com | |
| Managing Director | Sascha Kirstein |
| Register Court | Amtsgericht Cottbus |
| Commercial Register No. | HRB 19394 CB |
| VAT Identification Number | DE330912524 |
Regarding the data processing described in more detail below, users and data subjects have the right:
Additionally, the controller is obliged to inform all recipients to whom it discloses data of any such corrections, deletions, or restrictions on processing in accordance with Articles 16, 17(1), 18 GDPR. However, this obligation does not apply if such notification is impossible or involves a disproportionate effort. Users have a right to be informed about these recipients.
Likewise, under Art. 21 GDPR, users have the right to object to the future processing of data concerning them by the controller pursuant to Art. 6(1)(f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permissible.
Your data processed when using our marketing website will be deleted or blocked as soon as the purpose of the storage ceases to apply, provided the deletion does not conflict with any statutory retention obligations or unless otherwise specified below.
We use cookies on our website. Cookies are small text files or other storage technologies that are stored on your computer by your browser. These cookies process certain specific information about you, such as your browser, location data, or IP address. This processing makes our website more user-friendly, efficient, and secure, allowing us, for example, to display our website in different languages.
The legal basis for such processing is Art. 6(1)(b) GDPR, insofar as these cookies are used to collect data to initiate or process contractual relationships. If the processing is not for the initiation or processing of a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6(1)(f) GDPR. When you close your browser, these session cookies are deleted.
We use a consent management tool to record your choices for the categories necessary and marketing. Necessary cookies and similar technologies are used for essential functions (for example language preferences and security). Marketing-related tools—in particular scripts for HubSpot (chat and related functions)—are loaded only if you consent to the marketing category. You can change your choices at any time via the cookie banner or cookie settings on this website (including from this privacy page where we provide access to the settings). The legal basis for optional marketing technologies is typically Art. 6(1)(a) GDPR; for strictly necessary technologies, Art. 6(1)(f) GDPR or Art. 6(1)(b) GDPR may apply.
Our website may also use cookies or similar technologies from companies with whom we cooperate for advertising, analysis, or improving the functionalities of our website. Please refer to the following sections, particularly regarding the legal basis and purpose of such third-party collection and processing.
You can refuse the use of cookies by changing the settings of your browser. Likewise, you can use your browser to delete cookies that have already been stored. The necessary steps and measures vary depending on the browser you use. If you have any questions, please use the help function or consult the documentation of your browser or contact its manufacturer for support. The browser settings cannot prevent the setting of so-called Flash cookies. Instead, you need to change the setting of your Flash player. The steps and measures required for this also depend on the Flash player you use. If you have any questions, please use the help function or consult the documentation of your Flash player or contact its manufacturer. If you prevent or restrict the installation of cookies, not all functions of our website may be fully usable.
If you contact us by email or via the contact form, the data you provide will be used to process your request. This data is necessary for us to process and answer your inquiry; otherwise, we cannot or can only partially answer your inquiry (Art. 6(1)(b) GDPR). Your data will be deleted once we have fully answered your inquiry and there are no further legal obligations to retain your data, such as resulting from an order or contract.
To deliver messages triggered by the contact form, we use Resend, Inc., which processes the data required for transmission (for example sender, recipients, and message content) on our behalf.
We use Vercel Speed Insights and Vercel Analytics to monitor and improve the performance and aggregate use of our pages (for example loading times, visit statistics, and interaction patterns). The legal basis is Art. 6(1)(f) GDPR (legitimate interests in operating and improving the website). Further information: https://vercel.com/legal/privacy-policy.
If you consent to the marketing cookie category, we may load HubSpot scripts to provide chat or similar functions. If you submit lead or download forms (for example whitepaper requests), your information is transmitted to HubSpot for handling your request and for related sales and marketing follow-up. HubSpot may process data in the United States or other countries. Where required, we use appropriate safeguards under GDPR (for example standard contractual clauses and/or the EU–US Data Privacy Framework where applicable). Further information: https://legal.hubspot.com/privacy-policy.
Some pages embed Cal.com so you can book appointments. The data you enter is processed by Cal.com, Inc. as described in their privacy notice. The legal basis is typically Art. 6(1)(b) GDPR (steps prior to a contract) or Art. 6(1)(f) GDPR, depending on the interaction.
Our website may embed YouTube videos or Google Maps. When you use these embeds, Google may process data (such as IP address and device information) as an independent controller. Please see https://policies.google.com/privacy.
We use Google Firebase services for security and reliability, including reCAPTCHA on the contact form and, where applicable, Firebase Performance Monitoring. Google may process technical and usage data. The legal basis is typically Art. 6(1)(f) GDPR (security and fraud prevention) and/or Art. 6(1)(b) GDPR where applicable. Further information: https://policies.google.com/privacy.
Where you view pricing or initiate checkout on the website, Stripe, Inc. may process personal data required for payment services as described in Stripe’s privacy notice. Stripe acts as an independent controller for its payment services. Further information: https://stripe.com/privacy.
We use Resend, Inc. to send emails initiated through our website (for example notifications from the contact form). The legal basis is Art. 6(1)(b) GDPR or Art. 6(1)(f) GDPR. Further information: https://resend.com/legal/privacy.
Blog and other editorial content may be provided from a Strapi-based content system we operate. Typically this involves no direct processing of your personal data beyond standard server logs. Further information about the Strapi project and privacy: https://strapi.io/privacy.
Where personal data is transferred to countries outside the European Economic Area, we rely on appropriate safeguards under GDPR, such as standard contractual clauses adopted by the European Commission and/or the EU–US Data Privacy Framework where the recipient participates.
If you take part in surveys or promotions we offer, we will inform you at the point of collection about the specific processing and legal basis. Lead forms on the website are generally handled as described under HubSpot (chat and lead forms) above.
We send newsletters, emails, and other electronic notifications (hereinafter "newsletters") only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described within the scope of a subscription, they are decisive for the consent of the users. Otherwise, our newsletters contain information about our services and us.
To subscribe to our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name for personal address in the newsletter or other details if these are necessary for the purposes of the newsletter.
Double-Opt-In Procedure: The registration for our newsletter takes place in a so-called Double-Opt-In procedure. This means you will receive an email after registration asking for confirmation of your registration. This confirmation is necessary so that no one can register with foreign email addresses. The registrations to the newsletter are logged to be able to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time as well as the IP address. Changes to your data stored with the dispatch service provider are also logged.
Deletion and Restriction of Processing: We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to be able to prove a formerly given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of obligations to observe objections permanently, we reserve the right to store the email address solely for this purpose in a blacklist.
The logging of the registration process is based on our legitimate interests for purposes of proving its proper execution. If we commission a service provider to send emails, this is based on our legitimate interests in an efficient and secure sending system.
Notes on Legal Bases: The dispatch of the newsletter is based on the consent of the recipients or, if consent is not required, on our legitimate interests in direct marketing, provided and to the extent it is permitted by law, e.g., in the case of customer advertising. If we commission a service provider to send emails, this is based on our legitimate interests. The registration process is logged based on our legitimate interests to prove that it has been conducted in accordance with the law.
Content: Information about us, our services, actions, and offers.
Performance Measurement: The newsletters may contain a so-called "web-beacon", i.e., a pixel-sized file that is retrieved from our server when the newsletter is opened, or, if we use a dispatch service provider, from their server. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected.
This information is used to improve the technical performance of our newsletters based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened, and which links are clicked. This information can be assigned to the individual newsletter recipients for technical reasons. However, it is neither our intention nor, if used, the intention of the dispatch service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
The evaluation of the newsletter and the performance measurement are carried out, subject to the express consent of the users, based on our legitimate interests in using a user-friendly and secure newsletter system, which serves both our business interests and meets the expectations of the users.
A separate revocation of the performance measurement is unfortunately not possible, in this case, the entire newsletter subscription must be canceled, or it must be objected to.
Condition of Using Free Services: Consent to the sending of mailings can be made a condition of using free services (e.g., access to certain content or participation in certain promotions). If users wish to use the free service without subscribing to the newsletter, we ask you to contact us.
Processed Data Types: Inventory data (e.g., names, addresses), contact data (e.g., email, phone numbers), meta/communication data (e.g., device information, IP addresses), usage data (e.g., visited websites, interest in content, access times).
Affected Persons: Communication partners, users (e.g., website visitors, users of online services).
Purposes of Processing: Direct marketing (e.g., via email or postal mail), contractual services and service.
Legal Bases: Consent (Art. 6(1)(a) GDPR), legitimate interests (Art. 6(1)(f) GDPR).
Opt-Out Option: You can cancel the receipt of our newsletter at any time, i.e., revoke your consents, or object to further receipt. A link to cancel the newsletter can be found either at the end of each newsletter or you can use one of the above contact options, preferably email, for this purpose.
Used Services and Service Providers:
| Service | Details |
|---|---|
| Platform | Resend (email delivery) |
| Provider | Resend, Inc., United States |
| Website | https://resend.com |
| Privacy Policy | https://resend.com/legal/privacy |
Where Resend processes data outside the EEA, we rely on appropriate safeguards as described under International transfers above.