Online Media Value Now Available

Over the past few weeks, we have been working with our web data service provider 'SEMrush' on a valid formula for a media value in the online space. Therefore, we can now also provide the monetary value of your clippings for websites.

To calculate the value of an online clipping, we determine which subfolder the article belongs to based on the URL. From the data provided by our web data service, we can then ascertain what share of the total website traffic is attributed to this subfolder. The media value of the entire domain is then broken down based on this share. In the final step, we define the media value as 10% of this proportional media value, as it only concerns one article of the entire subfolder.

Formula:

Domain media value _ Subfolder traffic share _ 0.1 = Media value of the online clipping