Custom Metrics

Metrics are data fields attached to every clipping. They drive the charts and tables in your dashboards and reports.

Adding a metric#

1. Open your project and go to Project Settings > Metrics.
2. Click Add Metric.
3. Enter a name and description. Our AI will suggest a description based on the name.
4. Choose a metric type (see below).
5. Optionally, assign the metric to specific channels (e.g., only for online articles or only for print).
6. Save your changes.

Metric types#

Slider#

A numeric scale with a minimum and maximum value. Use it to score clippings on dimensions like sentiment, tonality, or relevance, for example a 1-to-10 rating.

Number#

A simple numeric field for any quantitative value. Common uses include ad equivalent value (AVE), audience size, or word count.

Dropdown#

A list of predefined options to choose from. Ideal for categorizing clippings by topic, media type, spokesperson, or any other classification that matters to your analysis.

Checkbox#

A yes/no toggle. Use it for binary questions like "Key message included?", "Call to action present?", or "Spokesperson quoted?".

Short Text#

A free text field for notes, brief comments, or any additional context that doesn't fit into the other types.