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Clippings

Outlets

How media sources are managed across your organization

An outlet is a specific media source, like "Spiegel Online", "TechCrunch", or a YouTube channel. Every clipping is linked to an outlet, which belongs to a channel (Online, Print, YouTube, etc.).

Organization-level#

Outlets are shared across your entire organization, not scoped to a single project. This means all projects within your organization share the same outlet data. When an outlet's metrics are updated, the change is reflected everywhere.

Automatic creation#

Outlets are automatically created when you add clippings. If aclipp's AI detects a source that doesn't exist yet, it creates the outlet and fills in available data like name, URL, profile image, and channel-specific metrics (followers, subscribers, monthly visitors, etc.).

You can also create outlets manually from the Outlets page.

Managing outlets#

In the Outlets page, you can:

  • View all outlets and their metrics (followers, subscribers, circulation, etc.).
  • Edit outlet details like name, country, or channel.
  • Refresh data to pull the latest metrics from the source.
  • Merge duplicate outlets if the same source was captured with slightly different names.

Outlet metrics by channel#

Each channel tracks different outlet-level metrics. For example, a YouTube outlet has subscribers, an Online outlet has monthly visitors, and a Print outlet has circulation and page price.

ChannelsAll supported channels and their metrics