Channels

A channel is the type of media where coverage appears. Each clipping is assigned to exactly one channel, which determines the metrics available for that clipping and its outlet.

Supported channels#

Online#

Websites, blogs, and news portals.

• Outlet metrics: monthly visitors
• Clipping metrics: unique visitors, media value

Print#

Newspapers, magazines, and journals.

• Outlet metrics: print run, reach, page price
• Clipping metrics: media value

YouTube#

Video content on YouTube (videos and Shorts).

• Outlet metrics: subscribers
• Clipping metrics: views, likes, comments, media value

Instagram#

Posts, Reels, and Stories.

• Outlet metrics: followers
• Clipping metrics: views, likes, comments, media value

TikTok#

Short-form video content.

• Outlet metrics: followers
• Clipping metrics: views, likes, comments, media value

Twitter/X#

Tweets and threads.

• Outlet metrics: followers
• Clipping metrics: views, likes, comments, media value

Facebook#

Posts and articles.

• Outlet metrics: followers
• Clipping metrics: views, likes, comments, media value

LinkedIn#

Professional network posts.

• Outlet metrics: followers
• Clipping metrics: likes, comments, media value

Pinterest#

Pins and boards.

• Outlet metrics: followers
• Clipping metrics: likes, comments, media value

Snapchat#

Snaps and Stories.

• Outlet metrics: followers
• Clipping metrics: views, likes, comments, media value

Twitch#

Live streams and VODs.

• Outlet metrics: followers
• Clipping metrics: views, media value

TV#

Television broadcasts.

• Outlet metrics: viewers
• Clipping metrics: reach, media value

Podcast#

Audio episodes.

• Outlet metrics: monthly listeners
• Clipping metrics: downloads, media value

Newsletter#

Email newsletters.

• Outlet metrics: subscribers
• Clipping metrics: opens, media value

Media value#

Every channel supports automatic media value estimation based on the clipping's engagement data.