Gap Score in AI Visibility

AI Visibility now includes a Gap Score in the GEO feed. It helps you understand not only whether your brand appears in AI-generated answers, but where the biggest visibility opportunities are.

The Gap Score compares your brand's presence with competitors around each prompt and highlights where they are mentioned more often or positioned more strongly.

What You Can Track

• Prompts where your brand is underrepresented
• Answers where competitors receive stronger visibility
• Topics where content, coverage, or messaging could improve your position
• Changes over time as your visibility gap narrows or widens

Why It Matters

The Gap Score turns AI Visibility data into a clearer action list. PR and communications teams can quickly spot where to focus earned media, content, and messaging work without manually comparing every answer.