Metrics

AI Visibility turns AI answers into structured metrics so you can compare them across prompts, providers, and competitors.

Core metrics#

Visibility#

Visibility shows how often a tracked brand appears in AI answers for the selected prompts, providers, countries, and date range. It is the main signal for whether your brand is present in the conversations you care about.

Mentions#

A mention is counted when your brand, a product, a person, or a competitor appears in the AI answer. Mentions show whether you are visible at all for the questions that matter.

Position#

Position describes where a brand appears in the answer: early, late, in a list, as a recommendation, or only in passing.

Citations#

A citation is a source the provider uses or surfaces for the answer. It can be a URL, domain, article, product page, help article, or external source.

Citations help you understand:

• which sources shape AI answers,
• whether your owned pages are cited,
• whether earned media appears in answers,
• which domains are stronger for competitors.

Share of voice#

Share of voice shows how often your brand appears compared with competitors. It helps you see which brands are most present across a prompt set.

Sentiment#

Sentiment describes whether the answer frames a brand positively, neutrally, or negatively. Use it together with mentions and position: being mentioned often is more valuable when the framing is accurate and favorable.

Gap Score#

Gap Score highlights where your brand has an opportunity to improve. It compares your visibility and source presence with competitors around a prompt or topic.

A high gap can indicate that:

• competitors are mentioned more often,
• competitor-owned or earned sources are cited more often,
• your brand has too little relevant source material for the topic,
• key messages are missing from the sources AI assistants use.

Use Gap Score as a prioritization signal for PR, content, owned pages, media relations, and messaging work.

URL and domain metrics#

AI Visibility also tracks which sources appear in answers. URL and domain views help you understand:

• which articles, owned pages, comparison pages, discussions, or other URL types are cited,
• whether cited domains are editorial, corporate, reference, user-generated, institutional, or other sources,
• which sources are connected to your brand or competitors,
• where source gaps may explain visibility gaps.

Filters and trends#

Most AI Visibility views can be filtered by provider, country, prompt, brand, competitor, and time period. Trend charts show how visibility, share of voice, position, and sentiment change over time, so keep important prompts stable when you want comparable history.