Custom Metrics
Number
A simple numeric field for quantitative values
A simple numeric field for any quantitative value. Common uses include ad equivalent value (AVE), audience size, or word count.
Configuration#
- Style — choose how the value is displayed: as a plain number (Decimal), as a currency amount (Currency), or as a percentage (Percent)
- Unit — an optional label shown next to the value (e.g., "EUR", "USD", "kg")
When to use#
- Capturing exact quantities (budget, circulation, word count)
- Tracking monetary values (media value, ad spend)
- Any unbounded numeric measure