Competitor tracking

Compare the PR results with competitors in the project you already use. Track coverage, reach, and media value by brand to see how your position changes over time.

Track competitor coverage#

Set up competitors in the project. PR Analytics and AI Visibility share this list, so you only need to add each competitor once.

Include competitors in your monitoring searches, or import their coverage using URLs and files. Adding a competitor does not create monitoring searches automatically.

In Clippings, use the Brands filter to view the coverage alongside competitors. aclipp identifies brands during processing; open a clipping and check Mentioned brands to correct an assignment.

Competitor clippings count toward the plan's monthly clipping volume, the same as your own. Each clipping counts once: a clipping that mentions the brand and several competitors still counts as one clipping.

Compare the results#

Open Dashboards and add or edit a chart. Choose Clippings as the data source, select a metric such as clipping count, reach, or media value, and group it by brand.

Use the same date range and filters, and comparable monitoring sources for each brand. Open the underlying clippings to understand what drove a difference.

Include competitors in reports#

In a Report, group a clipping chart by brand to show the comparison. Reports focus on the main brand by default; use a Brands filter to include competitor coverage. You can also filter individual blocks by brand, as long as the report filters include those brands.

See Create reports for layout options and Share reports for sharing and exports.