Custom measurement
Build metrics around campaign goals instead of relying only on a fixed reporting set.
Last updated: September 16, 2026
Agility combines a media database, outreach, monitoring, and newswire services. aclipp focuses on connected monitoring, competitor analysis, custom PR KPIs, AI visibility, and reporting.
Build metrics around campaign goals instead of relying only on a fixed reporting set.
Bring built-in monitoring, local providers, RSS, imports, and manual coverage together.
Measure brand and competitor visibility across AI answers alongside earned media.
See prompts, model choices, citations, sources, and query fan-outs behind AI visibility.
Turn coverage and AI visibility into dashboards and reports that show PR impact.
Automate workflows across your workspace and analyze your data with API and MCP: manage projects, coverage and AI prompts, and create reports and dashboards with your own systems or AI assistants.
| Feature | aclipp | Agility PR Solutions |
|---|---|---|
| Media monitoring | ||
| Media monitoring | ||
| Competitor monitoring | ||
| Alerts | ||
| Optional provider integrations | Not publicly documented | |
| Local & regional sources | Not publicly documented | |
| Print monitoring | By plan | |
| Social media monitoring | ||
| PR analytics | ||
| Clipping enrichment | ||
| Custom metrics | Standard metrics | |
| Metric autofill | ||
| Media value calculation | Standard metrics | |
| Dashboards | ||
| Report builder | ||
| White-label reports | By plan | |
| Multi-client / agency workflows | ||
| AI visibility | ||
| Flexible prompt scheduling | Daily to monthly | Not publicly documented |
| Query fan-outs | Not publicly documented | |
| AI visibility | Separate product | |
| Competitor tracking | Separate product | |
| Share of voice | ||
| Platform access | ||
| API | Publicly documented; plan eligibility not published | |
| MCP access | Publicly documented; plan eligibility not published | |
| Admin & general | ||
| Unlimited users | By plan | |
| Rights & roles | Team roles & access levels | |
| Transparent public pricing | ||
| Starting price | PR Analytics from €99/mo, billed yearly | Custom pricing |
"With aclipp, I measure what matters to our communications, such as whether our key messages come through and we reach the right audiences. AI analyzes our clippings using my own criteria. Combined with AI visibility, this gives us valuable insights to guide our strategy."
Göran Kügler
Tibber
It depends on what you need. If you need a media database, outreach and newswire distribution from one vendor, Agility is probably the best choice, on a custom annual contract. If you want custom PR measurement and reporting with published pricing, aclipp is probably the better fit: monitoring, competitor KPIs, AI visibility and reporting from €99 per month billed yearly. aclipp does not include a journalist database.
No. aclipp captures authors from coverage but does not sell a journalist database or pitching workflow. Its focus is monitoring, analysis, dashboards, and stakeholder reporting.
Yes. Agility sells Visibility Intelligence for monitoring major AI answer engines, including AI share of voice, reputation, and cited sources. Its public pages do not document the exact prompt scheduler or query fan-outs. aclipp tracks earned media and AI answers in one reporting workflow.
Agility uses custom pricing, usually through annual contracts. aclipp publishes its prices (PR Analytics from €99 per month billed yearly, AI Visibility from €49 per month billed yearly), so teams can evaluate the starting cost before a sales call.
Yes. Competitor mentions receive the same enrichment and KPIs as the main brand’s coverage, which makes share of voice, reach, media value, and trend comparisons consistent.
aclipp is a European PR analytics platform. It is developed in Germany by aclipp GmbH, hosted in the EU, and processes data with GDPR in mind.
Start free with media monitoring, AI visibility, reporting, and API & MCP workflows.
aclipp offers global online monitoring across more than 150 million sources, alongside AI visibility and PR reporting.
Track prompts, competitors, citations, and sources across leading AI models.
Turn media and AI data into dashboards, live reports, and stakeholder-ready exports. aclipp is developed by aclipp GmbH in Germany, hosted in the EU, and operated in compliance with GDPR.
adidas: running shoes lead.
Share with the product team.
Automate workflows across your workspace and analyze your data with API and MCP: manage projects, coverage and AI prompts, and create reports and dashboards with your own systems or AI assistants.