Is the Semrush AI PR Toolkit the same as Prowly?

Semrush now sells the former Prowly workflow as the AI PR Toolkit. It combines media contacts, outreach, AI PR insights, and online monitoring in tiered plans.

Can aclipp replace the Semrush AI PR Toolkit?

It depends on what you need. If you need media contacts, outreach and email performance in the same product, or your marketing team already works inside Semrush, the Semrush AI PR Toolkit is probably the best choice. If monitoring, measurement, competitor analysis and reporting are the main job, aclipp is probably the better fit: it covers print, social, podcast, video and provider data alongside online coverage, with custom PR KPIs and live dashboards.

How does pricing compare?

Semrush AI PR Toolkit publishes USD plans from $149 per month with annual billing and localizes the displayed currency. On October 1, 2026, the Europe/Berlin page showed €142.89 for Base. Online monitoring starts with Pro, while earned-media competitor tracking and benchmarking sit in Business. aclipp publishes plans from €49 per month billed yearly.

Does Semrush AI PR Toolkit include prompt-based AI visibility?

No standard AI PR plan publicly includes it. Semrush sells prompt tracking and AI-answer visibility as a separate AI Visibility Toolkit from $99 per domain per month on annual billing. The AI PR page mentions custom large-scale prompt tracking only for Enterprise.

What monitoring can aclipp combine?

aclipp offers global online monitoring across more than 150 million sources. Analyze coverage alongside AI visibility and use both in your PR reports.

Can aclipp track competitors in coverage and AI answers?

Yes. You can compare competitor coverage, share of voice, reach, media value, AI mentions, cited sources, and visibility trends within the same project.

Where is aclipp built and hosted?

aclipp is a European PR analytics platform. It is developed in Germany by aclipp GmbH, hosted in the EU, and processes data with GDPR in mind.

Semrush AI PR Toolkit Alternative for PR Teams

aclipp vs Semrush AI PR Toolkit: two PR workflows

Semrush combines media contacts, outreach, online monitoring, and AI-cited media discovery. Prompt-based AI visibility is a separate Semrush product. aclipp connects multi-channel coverage, competitor tracking, custom PR analytics, AI visibility, and reporting.

adidas

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LKLena Kellerlena.keller@adidas.com

/Dashboard

Project Overview

Last 30 days

Clippings

21234

Sentiment

Positive143

Neutral51

Negative18

Most active channels

Online127

Print48

Podcast22

TV15

Top outlets

Handelsblatt38

Runner's World31

Vogue24

Visibility

68.0%+17.2%

Share of voice

31.0%+19.2%

Avg. position

1.8+25.0%

Sentiment

74+12.1%

Recent Clippings

View all

adidas brings running clubs closer to their communities

2 hours agoRunner's World

How adidas is shaping the next wave of sportswear

YesterdayHandelsblatt

The adidas silhouettes defining everyday style

2 days agoVogue

Recent Chats

View all

Which running shoes are best for a marathon?

Carbon-plated racers dominate the answer: adidas Adizero, Nike Alphafly and Puma Fast-R are the three named most often.

3 hours ago

What should I look for in a running jacket?

Weight, ventilation and visibility come first, with adidas, Puma and The North Face named as mid-price examples.

6 hours ago

Where can I join a running club in Berlin?

adidas Runners is cited most often for Berlin, alongside Nike Run Club and a handful of independent local crews.

Yesterday

Why teams compare Semrush AI PR Toolkit with aclipp

More monitoring inputs

Built-in monitoring covers online media worldwide. Add social, podcast, video and print coverage depending on your setup, and provider feeds, RSS, files or URLs if you need them.

Custom PR analytics

Define custom KPIs and enrich every clipping with the context the team needs.

Coverage and AI competitors

Compare competitors across earned media and AI answers instead of separating the two views.

Live stakeholder reporting

Share dashboards and live reports that update as new coverage and AI data arrive.

Unlimited internal users

Invite colleagues on the same email domain without adding another paid seat for every person. Users outside that domain may incur additional charges.

API and MCP access

Automate workflows across your workspace and analyze your data with API and MCP: manage projects, coverage and AI prompts, and create reports and dashboards with your own systems or AI assistants.

aclipp vs Semrush AI PR Toolkit: detailed comparison

Media monitoring

aclipp

Semrush AI PR Toolkit

Pro & Business

Competitor monitoring

aclipp

Semrush AI PR Toolkit

Business plan

Alerts

aclipp

Semrush AI PR Toolkit

Pro & Business

Optional provider integrations

aclipp

Semrush AI PR Toolkit

Not publicly documented

Local & regional sources

aclipp

Semrush AI PR Toolkit

Not publicly documented

Print monitoring

aclipp

Semrush AI PR Toolkit

Social media monitoring

aclipp

Semrush AI PR Toolkit

PR analytics

Clipping enrichment

aclipp

Semrush AI PR Toolkit

Basic clipping

Custom metrics

aclipp

Semrush AI PR Toolkit

Metric autofill

aclipp

Semrush AI PR Toolkit

Standard metrics

Media value calculation

aclipp

Semrush AI PR Toolkit

Dashboards

aclipp

Semrush AI PR Toolkit

Report builder

aclipp

Semrush AI PR Toolkit

Add-on

White-label reports

aclipp

Semrush AI PR Toolkit

Add-on

Multi-client / agency workflows

aclipp

Semrush AI PR Toolkit

Business plan

AI visibility

Flexible prompt scheduling

aclipp

Daily to monthly

Semrush AI PR Toolkit

Not publicly documented

Query fan-outs

aclipp

Semrush AI PR Toolkit

Not publicly documented

AI visibility

aclipp

Semrush AI PR Toolkit

Separate product

Competitor tracking

aclipp

Semrush AI PR Toolkit

Separate product

Share of voice

aclipp

Semrush AI PR Toolkit

Separate product

Platform access

API

aclipp

Semrush AI PR Toolkit

Not publicly documented

MCP access

aclipp

Semrush AI PR Toolkit

Not publicly documented

Admin & general

Unlimited users

aclipp

Semrush AI PR Toolkit

Rights & roles

aclipp

Semrush AI PR Toolkit

Team roles & access levels

Transparent public pricing

aclipp

Semrush AI PR Toolkit

Starting price

aclippPR Analytics from €99/mo, billed yearly

Semrush AI PR ToolkitFrom $149/mo

Feature	aclipp	Semrush AI PR Toolkit
Media monitoring
Media monitoring		Pro & Business
Competitor monitoring		Business plan
Alerts		Pro & Business
Optional provider integrations		Not publicly documented
Local & regional sources		Not publicly documented
Print monitoring
Social media monitoring
PR analytics
Clipping enrichment		Basic clipping
Custom metrics
Metric autofill		Standard metrics
Media value calculation
Dashboards
Report builder		Add-on
White-label reports		Add-on
Multi-client / agency workflows		Business plan
AI visibility
Flexible prompt scheduling	Daily to monthly	Not publicly documented
Query fan-outs		Not publicly documented
AI visibility		Separate product
Competitor tracking		Separate product
Share of voice		Separate product
Platform access
API		Not publicly documented
MCP access		Not publicly documented
Admin & general
Unlimited users
Rights & roles		Team roles & access levels
Transparent public pricing
Starting price	PR Analytics from €99/mo, billed yearly	From $149/mo