Is aclipp a good Muck Rack alternative?

Yes, when measurement and reporting matter more than journalist discovery and pitching. aclipp connects monitoring, clipping enrichment, custom KPIs, AI visibility, dashboards, and reports.

Does aclipp replace the Muck Rack media database?

No. aclipp captures authors from coverage, but it is not a journalist database or pitching CRM. Teams that need those functions can keep a dedicated media-relations tool and use aclipp for monitoring, analytics, and reporting.

How does Muck Rack pricing compare with aclipp?

Muck Rack provides custom quotes and says pricing depends partly on the number of users. Its own 2026 guidance gives a broad annual range. aclipp publishes plans from €49 per month and includes unlimited internal users from the same email domain; users outside that domain may incur additional charges.

Do both products track AI visibility?

Yes. Muck Rack offers Generative Pulse in its Premier tier. aclipp offers AI visibility as a published product and connects the results with media coverage, PR KPIs, dashboards, and reports.

Can aclipp monitor competitors?

Yes. Track competitor coverage and AI visibility in the same project, then compare share of voice, reach, media value, sources, and visibility over time.

Muck Rack Alternative for PR Analytics & Reporting

aclipp vs Muck Rack: PR measurement or media relations?

Muck Rack combines a journalist database, pitching, monitoring, and reporting. aclipp focuses on turning coverage and AI visibility into custom KPIs, live dashboards, and stakeholder-ready reports.

adidas

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LKLena Kellerlena.keller@adidas.com

/Dashboard

Project Overview

Last 30 days

Clippings

21234

Sentiment

Positive143

Neutral51

Negative18

Most active channels

Online127

Print48

Podcast22

TV15

Top outlets

Handelsblatt38

Runner's World31

Vogue24

Visibility

68.0%+17.2%

Share of voice

31.0%+19.2%

Avg. position

1.8+25.0%

Sentiment

74+12.1%

Recent Clippings

View all

adidas brings running clubs closer to their communities

2 hours agoRunner's World

How adidas is shaping the next wave of sportswear

YesterdayHandelsblatt

The adidas silhouettes defining everyday style

2 days agoVogue

Recent Chats

View all

Which running shoes are best for a marathon?

Carbon-plated racers dominate the answer: adidas Adizero, Nike Alphafly and Puma Fast-R are the three named most often.

3 hours ago

What should I look for in a running jacket?

Weight, ventilation and visibility come first, with adidas, Puma and The North Face named as mid-price examples.

6 hours ago

Where can I join a running club in Berlin?

adidas Runners is cited most often for Berlin, alongside Nike Run Club and a handful of independent local crews.

Yesterday

Why teams compare Muck Rack with aclipp

Reporting without a top-tier gate

Build custom dashboards, live reports, and exports around the KPIs your team uses.

Connected monitoring

Combine built-in monitoring, provider feeds, RSS, imports, and manual coverage in one workflow.

Custom PR measurement

Enrich clippings with sentiment, tags, reach, media value, and your own metrics.

AI visibility in PR context

Track prompts, competitors, citations, and sources beside earned-media performance.

Unlimited internal users

Give colleagues on the same email domain access without pricing every person as another seat. Users outside that domain may incur additional charges.

API and MCP access

Use current workspace data in internal tools, automations, and AI assistants.

aclipp vs Muck Rack: detailed comparison

Media monitoring

aclipp

Muck Rack

Competitor monitoring

aclipp

Muck Rack

aclipp

Muck Rack

White-label reports

aclipp

PDF and PowerPoint

Muck Rack

By plan

Multi-client / agency workflows

Premier only

Competitor tracking

aclipp

Muck Rack

Premier only

Starting price

aclippFrom €49/mo

Muck RackCustom pricing

Feature	aclipp	Muck Rack
Media monitoring
Media monitoring
Competitor monitoring
Alerts
Monitoring integrations		Native monitoring
DACH print & local sources		Global focus
Print monitoring		Add-on
Social media monitoring		Add-on
PR analytics
Clipping enrichment		Basic clipping
Custom metrics		Premier only
Metric autofill		Premier only
Media value calculation		Not publicly documented
Dashboards
Report builder
White-label reports	PDF and PowerPoint	By plan
Multi-client / agency workflows
AI visibility
Flexible prompt scheduling	Daily to monthly	Not publicly documented
Query fan-outs		Not publicly documented
AI visibility		Premier only
Competitor tracking		Premier only
Share of voice
Platform access
API access		Premier only
MCP server		Not publicly documented
Admin & general
Unlimited users		By plan
Rights & roles		Team roles & access levels
Transparent public pricing
Starting price	From €49/mo	Custom pricing