Search queries in AI Visibility

When an AI model answers a prompt, it rarely answers from memory. It runs its own web searches first and writes from what it finds. Those searches decide which pages get read and which brands make it into the answer.

AI Visibility now collects them on a Search queries page: every search your prompts triggered, across every model and location you track.

What you see

Each row is one search, with how often models ran it and whether that is up or down against the period before. Beside the table, two panels describe the whole period: which of your tracked brands the models name inside their searches, and the phrases that recur across them.

Group the table by topic or by prompt when you want to see which part of your strategy sent the models looking for what.

Why it matters

Prompts tell you what you asked. Search queries tell you what the model went looking for, in its own words. That is the vocabulary it uses to research your market, and a good place to start when you decide what to write, on your own pages and in what you hand to journalists and partners.

Read the Search queries guide for the full picture.