Competitor tracking for clippings

Competitor tracking helps you see how your PR is doing compared with your competitors. Compare clipping counts, reach, or media value over the same period to understand where you stand, then follow the comparison over time to see whether you are gaining ground or falling behind.

You can do this in the project you already use for your own brand. Add competitors under Project Settings > Competitors, collect their clippings alongside your own, and compare the results by brand in your dashboards. Filter the clippings to explore the coverage behind the numbers.

Include the comparison in your PR reports, too, with charts by brand and the relevant competitor clippings. Your clients and team can see how you are performing against competitors and how the picture changes from one reporting period to the next.

Learn how to set up competitor tracking and build a comparison.