Custom Metrics
Dropdown
A list of predefined options to categorize clippings
A list of predefined options to choose from. Ideal for categorizing clippings by topic, media type, spokesperson, or any other classification that matters to your analysis.
Configuration#
- Options — define the list of values users can choose from
- Default value — optionally set a default option that is pre-selected for new clippings
Numeric values#
Each dropdown option has an optional numeric value that is used when the dropdown is referenced in formula metrics. This allows you to assign a weight or score to each option, so formulas can calculate with dropdown selections.
To configure numeric values, click the Numeric values button when editing a dropdown metric's options. Each option defaults to a value of 1.
Example: Media tier scoring#
| Option | Numeric value |
|---|---|
| Tier 1 (national) | 3 |
| Tier 2 (regional) | 2 |
| Tier 3 (local) | 1 |
A formula metric like @Media Tier * @Media Value would then multiply the media value by the tier weight — giving Tier 1 outlets three times the score of Tier 3 outlets.
Example: Sentiment weighting#
| Option | Numeric value |
|---|---|
| Positive | 1 |
| Neutral | 0 |
| Negative | -1 |
A formula like @Sentiment * @Visibility Score would produce positive scores for positive coverage and negative scores for negative coverage.
When to use#
- Categorizing clippings (topic, media type, region)
- Classifying by spokesperson or campaign
- Any dimension with a fixed set of possible values
- Assigning numeric weights for use in formula calculations