AI Visibility Index: Which PR agencies ChatGPT and co. recommend in Germany, Austria and Switzerland
We analysed 7,797 AI answers and publish the result as an index: rankings for Germany, Austria and Switzerland and every agency to search.
Sascha KirsteinIn this article
Anyone looking for a PR agency today also asks ChatGPT, Gemini or Claude. From September 6 to 22, 2026, we measured which agencies appeared in our defined prompt sample and published the results as the AI visibility index of PR agencies.
From 6 to 22 September 2026 we collected 7,797 answers from six AI providers for a set of 96 questions covering Germany, Austria and Switzerland. The 7,797 answers contain 2,234 different names. The searchable index covers the 1,535 agencies we track with name and website, 839 of which were named at least once.
- AI answers analysed
- 7,797
- distinct prompts
- 96
- AI services covered
- 6
Key results
- Three countries, three favourites. In Germany the AI providers name fischerAppelt in 36.7 percent of answers, in Austria ikp in 50.2 percent, in Switzerland Team Farner in 51.4 percent.
- Specialists beat the big names. For 11 of 17 topic questions in Germany, the leader is an agency outside the overall top 10.
- AI gives a shortlist, not a recommendation. Only 4.4 percent of answers put one agency explicitly above all others.
- Directories are often cited. Sortlist is linked as a source in one answer in five.
The top 10 per country
Visibility is the share of answers about a country that name an agency. It counts the 4,875 answers to questions without a city.
The most-named PR agencies per country
Share of AI answers about each country that name the agency
- ikp16.7%815 mentions2
- Team Farner22.0%1,076 mentions1
- Golin Ketchum15.4%748 mentions3
- 4Edelman656 mentions13.5%
- 5fischerAppelt598 mentions12.3%
- 6Martschin & Partner592 mentions12.2%
- 7Grayling542 mentions11.1%
- 8Himmelhoch464 mentions9.5%
- 9KONTX Kommunikation412 mentions8.4%
- 10Burson399 mentions8.2%
What comes next
The first measurement becomes a permanent index. We plan to publish results monthly from 1 November 2026, on the first of each month, in the AI Visibility Index.
To do this, we revised the prompt set. The main lesson from the first wave: some questions mixed topic and city, and not every topic was asked in the same way in all three countries. The new set asks about topics per country and about cities separately, with a fixed weighting per country. For the planned monthly series, we selected ChatGPT, Gemini and Claude.
The September values are therefore the starting point, not a baseline for comparison. Prompts and methodology remain openly available.
Where does your agency rank?
The index has the rankings beyond the top 10, the specialists per topic, the cities, the comparison with revenue rankings, the sources and the methodology. You can search all 1,535 agencies there and download the dataset as CSV.