How Krauts PR Revolutionized Their Reporting

In this article

About Krauts PR

Krauts PR is one of the most renowned PR agencies in the sports, outdoor, and lifestyle sectors, based in Munich. The agency captivates millions of consumers annually with creative on- and offline communication measures across all media channels, currently supporting a total of 15 clients. These results are achieved by a team of six PR and social media specialists.

Why a New Software?

Krauts PR aims to make strategic, sustainable decisions regarding communication measures together with clients based on solid data analysis. This allows the various PR measures to be continuously improved and adapted to set goals.

The daily PR work is made transparent through regular clipping reports. Saving clippings, enriching them with relevant data and metrics, and creating PR reports took over 70 hours per month—time that was missing for truly value-adding creative work.

What Has aclipp Achieved?

• 30 hours saved on reportingClippings are saved with just a few clicks and automatically enriched with relevant KPIs. This allows relevant reports to be created in just a few minutes at any time.
• 15% increase in agency performanceThe time saved is now invested in creative PR and marketing actions, content creation, and the maintenance and expansion of the network.
• Significantly happier clientsThe reports are transparent, clearly structured, and easy to understand. Additionally, they are individually tailored to the clients' goals and requirements.