How Krauts PR Revolutionized Their Reporting

In this article

About Krauts PR

In this case study published in 2022, the Munich agency described its reporting workflow and the results it achieved with aclipp.

Krauts PR is based in Munich and works in sports, outdoor and lifestyle communications. At the time of the case study, its six PR and social media specialists supported 15 clients with online and offline campaigns.

Why a New Software?

Krauts PR aims to make strategic, sustainable decisions regarding communication measures together with clients based on solid data analysis. This allows the various PR measures to be continuously improved and adapted to set goals.

The daily PR work is made transparent through regular clipping reports. Saving clippings, enriching them with relevant data and metrics, and creating PR reports took over 70 hours per month—time that was missing for truly value-adding creative work.

Results from the case study

• 30 hours saved on reporting. Clippings are saved with just a few clicks and automatically enriched with relevant KPIs. This allows relevant reports to be created in just a few minutes at any time.
• 15% increase in agency performance. The time saved is now invested in creative PR and marketing actions, content creation, and the maintenance and expansion of the network.
• Significantly happier clients. The reports are transparent, clearly structured, and easy to understand. Additionally, they are individually tailored to the clients' goals and requirements.