Insights
How to Turn Business Goals into Communication Success
Putting the Pieces Together
Alina Fiebiger
Blog
Insights
How B2B Companies Communicate on Social Media
Almost 800 communicators were surveyed about their approach. The results are fascinating and summarized here.
Sarah Amler
Insights
What's Awaiting PR: The Most Important Trends in B2B PR
How is the PR industry, especially in the B2B sector, changing? What trends should you not miss?
Sarah Amler
Insights
How is AI Changing the Day-to-Day of PR?
AI-based software is already significantly transforming the PR industry today. But where are the greatest potentials for PR hidden?
Sarah Amler
Insights
Brands to Invest More in Content Creation and Workflows in 2023
How can brands better prepare for the future given the increasing demand for high-quality content from customers?
Sarah Amler
Insights
The Latest Trends in the Newspaper Industry
Despite the growing importance of online media in PR, many PR professionals still rely on print. What are the trends here?
Sarah Amler
Insights
Does ChatGPT Write Better Texts than PR Managers?
Users are looking for meaningful applications for ChatGPT. The technology has already found its way into many PR agencies.
Sarah Amler
Insights
What Makes a Good Media Center?
What really matters? & which is actually the BEST Media Center in Germany?
Sarah Amler
Insights
How Will the PR Industry Change?
There are numerous new trends, formats & platforms that are changing PR work. What should you pay attention to in order to stay competitive?
Sarah Amler
Insights
Our Learnings from 11 Years of Social Media Market Research
What can you learn from the insights of the longest social media market study in the DACH region? How to make social media PR successful?
Sarah Amler
Insights
Germany, Austria, Switzerland: The Same PR for Everyone - Or Not?
In two market studies with Observer and Landau Media, we examined the PR industry in the DACH region. Where are the differences?
Lennart Stadtfeld
Insights
Has Corona Changed the PR World?
Which PR campaigns worked well during the lockdown? Why is solidarity rewarded in a crisis?
Lennart Stadtfeld
Insights
How Digital Are PR Agencies?
Despite many negative effects, the lockdown had positive sides regarding digitalization, especially in the PR industry.
Lennart Stadtfeld
Insights
How to Execute Successful Influencer PR Correctly
With increasing media usage, the influence of influencers on the population also rises. How can influencer PR be successful?
Marie-Christine Schindler
Insights
Social Listening for Your PR
Learn how to integrate social listening with Mention into your PR work.
Sarah Amler
Insights
The End of PR Agencies?
We are currently experiencing a massive upheaval. Therefore, the solutions must be highly individualized. What does this mean for agencies?
Raphael Rahn
Insights
This is How Content Marketing Works on LinkedIn
Is there a golden formula for LinkedIn? Our guest author Uwe von Grafenstein went on a quest to find out.
Uwe von Grafenstein
Insights
How to Effectively Use Google Alerts for Your PR Work
Use Google Alerts for your PR work and stay up-to-date. Learn how to set up and optimize Google Alerts to never miss important mentions of your clients and leverage emerging trends.
Sarah Amler
Insights
Using Mention Correctly
Learn what Mention and social listening are and how to use them perfectly for your PR work.
Sarah Amler
Insights
What Makes PR Professionals Successful?
What qualities must PR professionals possess to be successful in the digital age?
Thomas Dillmann
Insights
Why a CEO Doesn't Need to Be Active on Social Media
More and more CEOs are trying to build successful social media presences. Marie-Christine explains why this can backfire.
Marie-Christine Schindler