This guide walks you through the essentials, from creating the first project to sharing insights with the team. You can use aclipp for PR analytics, AI Visibility / GEO, or both in the same reporting workflow.
Create a project#
A project is the central workspace. Give it a name, upload a logo and cover image, and set the brand color. These shape the look of the reports, dashboards, and stakeholder-facing AI Visibility views.
The project also defines the competitors shared by PR Analytics and AI Visibility. Learn how projects work and set up the competitors.
Choose the first workflow#
Most teams start with one of two workflows:
- PR analytics: collect clippings, structure them with metrics and tags, then build dashboards and reports.
- AI Visibility / GEO: define prompts, choose AI providers, track competitors, and analyze how AI answers mention and cite the brand.
You can run both workflows in the same project so earned media and AI Visibility can be reported together.
Add clippings#
Clippings are the media coverage items you track. Paste URLs, upload files, use the browser extension, or import a CSV or Excel file.
Set up AI Visibility / GEO#
AI Visibility tracks how AI assistants talk about the brand. Start with a small prompt set around the category, product, competitors, or market, then choose the providers and cadence you want to monitor.
Define custom metrics#
Metrics are data fields attached to every clipping, such as sentiment, tonality, or key messages. They power the dashboards and reports.
Organize with tags#
Tags are simple labels to categorize clippings by campaign, market, topic, or any other dimension.
Build a report#
Turn the clippings into professional, shareable documents. Filter the data you want, design a layout, then export or share.
Set up a dashboard#
Get a real-time overview of the media coverage with customizable charts and widgets. For AI Visibility, use the dedicated visibility views to compare providers, mentions, citations, sentiment, and share of voice. Use the source views to prioritize cited URLs and domains by Gap Score.
Connect integrations#
Import clippings automatically from external sources. Set up once and new coverage flows in on its own.
Report PR and GEO together#
Once coverage and AI Visibility data are flowing, combine the story for stakeholders: what coverage you earned, how it performed, and whether it is shaping the answers people receive from AI assistants.