Blog

Our Updates in March

You don't want to miss these updates. We have developed some really cool new features and further improved aclipp!

Sarah Amler
Sarah Amler

What's Awaiting PR: The Most Important Trends in B2B PR

How is the PR industry, especially in the B2B sector, changing? What trends should you not miss?

Sarah Amler
Sarah Amler

How is AI Changing the Day-to-Day of PR?

AI-based software is already significantly transforming the PR industry today. But where are the greatest potentials for PR hidden?

Sarah Amler
Sarah Amler

Brands to Invest More in Content Creation and Workflows in 2023

How can brands better prepare for the future given the increasing demand for high-quality content from customers?

Sarah Amler
Sarah Amler

The Latest Trends in the Newspaper Industry

Despite the growing importance of online media in PR, many PR professionals still rely on print. What are the trends here?

Sarah Amler
Sarah Amler

Does ChatGPT Write Better Texts than PR Managers?

Users are looking for meaningful applications for ChatGPT. The technology has already found its way into many PR agencies.

Sarah Amler
Sarah Amler

How Can You Measure the Value of Social Media Coverage?

How can you evaluate the performance of social media clippings across platforms and channels? We provide expert tips!

Sarah Amler
Sarah Amler

When Does a PR Reporting Tool Make Sense?

PR reporting tools undoubtedly offer numerous advantages and many helpful functions. But when is their use really worthwhile?

Sarah Amler
Sarah Amler

Are KPIs in the PR Sector Really Meaningful?

Uwe shared his views on trends with great potential and how to measure PR work results effectively.

Uwe Mommert
Uwe Mommert

Finally, Combined Print and Digital Reach for Daily Newspapers

The lines between print and online communication are increasingly blurring. This results in many changes for communication!

Sarah Amler
Sarah Amler

How Do PR Professionals Create Clipping Reports?

What tools are used, how much do clients pay for a report, and many more insights from over 1,000 PR professionals.

Sarah Amler
Sarah Amler

How Efficient Is Your PR Work?

Which KPIs Can Best Measure the Success of Your PR Work and Optimize It Based on Data?

Sarah Amler
Sarah Amler