Blog

Finally, Combined Print and Digital Reach for Daily Newspapers

The lines between print and online communication are increasingly blurring. This results in many changes for communication!

Sarah Amler
Sarah Amler

How Do PR Professionals Create Clipping Reports?

What tools are used, how much do clients pay for a report, and many more insights from over 1,000 PR professionals.

Sarah Amler
Sarah Amler

How Efficient Is Your PR Work?

Which KPIs Can Best Measure the Success of Your PR Work and Optimize It Based on Data?

Sarah Amler
Sarah Amler

How to Create the Perfect PR Report

What does a perfect PR report look like? How do you effectively showcase the value of your PR work? We have summarized the top tips.

Sarah Amler
Sarah Amler

How Valuable is PR Work?

A question that often arises in the context of PR reporting. We answered it for you with industry experts.

Sarah Amler
Sarah Amler

The 5 Most Important PR Reports to Improve Your ROI!

What are the different PR reports? What exactly should you pay attention to? We've summarized all the important points for you.

Samantha Ruf
Samantha Ruf

Why Should You Create a PR Report?

Creating clipping reports is not fun and doesn't really add value. Why are they still a game changer for you?

Sarah Amler
Sarah Amler

What Makes a Good Media Center?

What really matters? & which is actually the BEST Media Center in Germany?

Sarah Amler
Sarah Amler

How Will the PR Industry Change?

There are numerous new trends, formats & platforms that are changing PR work. What should you pay attention to in order to stay competitive?

Sarah Amler
Sarah Amler

Our Learnings from 11 Years of Social Media Market Research

What can you learn from the insights of the longest social media market study in the DACH region? How to make social media PR successful?

Sarah Amler
Sarah Amler

Bachelor Thesis at aclipp

What experiences did I gather in my first weeks of startup life? What's it like to write a bachelor thesis at aclipp?

Sarah Amler
Sarah Amler

Germany, Austria, Switzerland: The Same PR for Everyone - Or Not?

In two market studies with Observer and Landau Media, we examined the PR industry in the DACH region. Where are the differences?

Lennart Stadtfeld
Lennart Stadtfeld